JOB SUMMARY:

We are looking for a Digital Public Relations Manager who will create high-quality digital campaigns to connect and reach the public.

REQUIRED SKILLS:

• Strong Digital PR and Social Media Expertise – Ability to develop and execute PR campaigns across multiple digital platforms
• Content Creation and Editing Skills – Proficient in writing, editing, and optimizing digital content, including social media posts, blogs, and multimedia
• Project Management and Organization – Ability to track approvals, manage workflows, and oversee multiple campaigns efficiently
• Analytical and Data-Driven Mindset – Skilled in using engagement metrics and audience insights to refine PR strategies
• Excellent Communication and Collaboration – Strong interpersonal skills to coordinate with teams, influencers, and external partners

PREFERRED SKILLS:

• Creative thinking
• Knowledgeable on social media trends
• Experience using Excel, AI, and other software to monitor the performance of your media

• Conduct market research and surveys to identify trends and insights for PR campaigns
• Analyze statistics to determine campaign effectiveness
• Predict challenges and be proactive at finding solutions
• Write and propose new organic social media campaigns that align with our company’s mission
• Ensure that our branding is cohesive across all organic digital platforms
• Manage and oversee organic social media units, including Facebook, Instagram, LinkedIn, TikTok, YouTube, X, etc.
• Serve as a liaison for celebrities, public figures, and key opinion leaders
• Handle PR content for mass media publications, TV, and radio
• Oversee content such as video production, photography, and publications to enhance digital storytelling
• Create, edit, and manage visual content, including graphics, photos, and videos, for PR campaigns
• Manage our online reputation by monitoring and responding to customer reviews appropriately