Job Title: Digital PR Link Building Specialist
Location: Cheltenham
Job Type: Full-time
Salary: [£26,000-£31,000]
Reports to: Owner

JOB OVERVIEW

We are seeking a highly motivated and skilled Digital PR Link Building Specialist to join our dynamic digital marketing team. The ideal candidate will have a strong background in link building, digital PR strategies, and a deep understanding of SEO best practices.
You will be responsible for generating high-quality backlinks through strategic digital PR campaigns, fostering relationships with key media outlets, bloggers, and influencers, and contributing to the overall SEO efforts of the organization.

REQUIREMENTS

• Experience: Minimum of 3 years of experience in digital PR.
• Communication Skills: Exceptional written and verbal communication skills with an ability to pitch and craft compelling stories for media outlets.
• Relationship Building: Proven ability to develop and maintain strong professional relationships with journalists, media outlets, and influencers.
• Creativity: Ability to think creatively and come up with innovative approaches to PR campaigns.
• Detail-Oriented: Strong attention to detail and the ability to manage multiple campaigns and deadlines simultaneously.

PREFERRED QUALIFICATIONS

• Experience with press release distribution platforms (e.g., PR Newswire, Business Wire).
• Knowledge of content marketing strategies and how they integrate with link-building efforts.
• Familiarity with social media platforms and how they can be leveraged for PR and link-building purposes.

• Digital PR Strategy: Develop and implement effective link-building strategies through digital PR techniques, including outreach to journalists, bloggers, and industry influencers.
• Link Building: Identify, acquire, and build high-quality, authoritative backlinks to improve website search engine rankings and domain authority.
• Content Outreach: Collaborate with content teams to create newsworthy content and story ideas that attract backlinks from reputable sources.
• Media Relations: Cultivate and maintain relationships with journalists, online publications, bloggers, and influencers to secure high-impact media coverage and backlinks.
• Reporting and Analysis: Monitor and report on the performance of link-building campaigns, using tools like Google Analytics, Ahrefs, or SEMrush to track success and identify areas for improvement.
• Relationship Management: Build and manage relationships with third-party websites, bloggers, and media professionals to gain coverage and backlinks.