IMPRESSION DIGITAL

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.
We are Digital Growth Specialists helping ambitious global brands push boundaries. We define and deliver integrated digital strategies that transform our clients from market players to market leaders. As we embark on another year of accelerated growth we’re looking for a Social Campaign Consultant to help us lead the charge.
Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.
Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.
As we embark on another year of accelerated growth at Impression, we’re now looking for a Digital PR Strategist to join the Impression family.

WHO ARE YOU?

We’re looking for someone with a passion for PR, the media, marketing and a hunger to excel in this exciting role.

To be considered for the digital PR Strategist role at Impression, you will need to:

• Demonstrate a good understanding of the role of digital PR in the wider marketing and search landscape
• Share campaigns you’ve been involved in, led or have seen from the industry and explain what you liked and why they worked well
• Have some demonstrable experience supporting and managing Digital PR campaigns across a range of verticals (or similar)
• Have experience in managing strategy and/or PR accounts, demonstrating management of the full client lifecycle, from pitching strategy to new prospects and current clients and analysis, to strategy implementation and client communication
• Show demonstrable experience of creativity and the ability to balance this with an understanding of the news agenda
• Be skilled in managing your own workload and delivering to an exceptional standard
• Have excellent copywriting skills, spanning press releases, long form features, reports etc
• Be an engaging, confident communicator, with experience presenting results and updates to key client stakeholders
• Have a vision of where Digital PR as an industry is going
• You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
• Agency experience is advantageous but not essential

THE ROLE

If you’re a current Digital PR strategist, Digital PR Specialist, PR account manager, senior account exec or similar, this could be the role for you.
Impression were recently ranked fourth in UK’s Best Workplaces for Wellbeing (medium-sized companies), and we continuously strive to ensure the best possible work-life balance for our team.
As a successful candidate, you will be given a clear progression path. We want rising talent to grow with us and there is ample opportunity for you to progress to the next level.
We are also very proud to have been listed on the “Flexa 100” Most Flexible Companies to work for and to be officially recognised as a Great Place to Work.
Our Digital PR team is an integral part of our business. Working from within our Organic division (alongside SEO, social and influencer), our digital PR Strategists are responsible for the generation of newsworthy content which will appeal to our clients’ target audiences, as well as gaining media coverage to influence organic, brand and LLM visibility.
We’re currently looking for a Digital PR Strategist to join our team and contribute to our ongoing evolution and success.

WHAT WILL YOU BE DOING?

• Assisting in link auditing tasks such as backlink analysis and competitor link reviews
• Conducting keyword research and working closely with the SEO strategists to identify new opportunities for our clients
• Writing press releases, long form features and other off-page copy, as well as reports and other on-page copy
• Researching, collecting and analysing data with a view to creating ‘news from nothing’
• Gathering comments and opinions as assets to share with the media
• Leading ideation sessions and supporting in the development of creative campaign ideas and seeing these through to execution
• Building comprehensive outreach lists and engaging in journalist relationship activities
• Leading and overseeing account activity, including devising and implementing strategy and delegating to the wider team, with the goal of getting our content placed in relevant target publications and websites
• Ideating and showing your creativity when coming up with campaign ideas for client accounts and new business pitches
• Reporting on campaign results, KPIs and wider impact to clients through regular structured and ad-hoc reporting
• Contributing to the wider Impression business marketing goals, including regular blogging and delivery of occasional training sessions as well as speaking engagements and webinars
• Self learning to ensure you’re always up-to-date on the industry and inspired by other creative PR campaigns
• Ongoing involvement in on-page SEO training and a passion for keeping up-to-date with the latest in search engine optimisation techniques (especially regarding links and digital PR)
• Challenging yourself, your team, and your clients to ensure we’re always collectively driving in the same direction whilst being respectful, fair, and focused on results as we do it
• Getting involved with new business pitching, showcasing your expert knowledge to prospects
• Get involved with department process improvement to introduce new processes, ways of working improvements and supporting in the development of our product offering
  Not ticking all the boxes? Don’t worry, here at Impression we promote a culture of learning and development so we’ll help you out! There is research to suggest that women and people of colour are less likely to apply for roles in which they don’t meet 100% of the requirements, but at Impression, we want to ensure everyone is encouraged to apply with us. Equity, diversity and inclusion are integral to Impression’s recruitment process, and we are committed to ensuring your experience with us is equal, fair and non-discriminatory.
  Please note, this role is a hybrid role, in line with our flexible working policy. We look to hire candidates who are no more than a 90-minute journey away from our office locations to ensure your personal time is protected and that you’re able to travel into the office when necessary.

To be considered for the digital PR Strategist role at Impression, you will need to:

• Demonstrate a good understanding of the role of digital PR in the wider marketing and search landscape
• Share campaigns you’ve been involved in, led or have seen from the industry and explain what you liked and why they worked well
• Have some demonstrable experience supporting and managing Digital PR campaigns across a range of verticals (or similar)
• Have experience in managing strategy and/or PR accounts, demonstrating management of the full client lifecycle, from pitching strategy to new prospects and current clients and analysis, to strategy implementation and client communication
• Show demonstrable experience of creativity and the ability to balance this with an understanding of the news agenda
• Be skilled in managing your own workload and delivering to an exceptional standard
• Have excellent copywriting skills, spanning press releases, long form features, reports etc
• Be an engaging, confident communicator, with experience presenting results and updates to key client stakeholders
• Have a vision of where Digital PR as an industry is going
• You enjoy working with others as a part of a team, and want to continue working in a collaborative environment to meet shared goals
• Agency experience is advantageous but not essentia