WHO WE ARE:

The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country’s most iconic social impact campaigns – Smokey Bear, Friends Don’t Let Friends Drive Drunk, Tear the Paper Ceiling and many more.

JOB SUMMARY:

A Digital Product Manager at the Ad Council works with our Director to implement the digital product strategy and roadmap for a subset of Ad Council campaigns. We are looking for a talented, passionate digital professional who wants to help us build best in class digital products for social good. In this role, you will get to work with the top advertising, digital, social and media agencies in the country as well as talented web developers and user experience leaders in the field. You will be part of a team that values innovation, collaboration and is passionate about our end users.
You will work on projects ranging in size and scope from managing the production of a landing page to robust websites with many interactive features. Digital products include: websites (mobile first, accessible), mobile apps, chatbots, ongoing website maintenance and optimization, campaign toolkit websites and other internal Ad Council projects. You will manage the development and optimization of products that either live on Craft CMS, our enterprise CMS – Brightspot, or microsites that live within a campaign sponsor’s website or on their servers.

• Work collaboratively with designers, copywriters, account, developers and other teams on social good digital products
• Owns and maintains internal and vendor Asana boards across digital initiatives
• Tracks deliverables, deadlines and task dependencies – flagging blockers and managing cross-functional alignment
• Support Director in creating campaign digital product strategy, digital deliverables and product roadmaps that will bring the strategy to fruition.
• Drive the execution of the roadmap and deliver against campaign KPIs and objectives with Director
• Communicate effectively to the larger campaign team to keep everyone informed of progress
• Work with research and analytics teams to establish digital product KPIs and ensure that they are being achieved
• Work with product vendors to develop SOWs and timelines and deliver products within scope and budget
• Uploads and updates content in CMS managing version control, alt text, formatting and QA of entries