WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

OB MISSION:

New Balance is currently seeking a highly motivated, entrepreneurial thinker to join the DTC Digital Product Management team as an Digital Product Manager for our Consumer Data workstream. This individual will play a critical role in driving our digital ambition. This person will collaborate with global business leaders to create and execute the digital roadmaps that drive the growth of New Balance’s Direct to Consumer business through the implementation of new technology.

MAJOR ACCOUNTABILITIES:

• Serves as a resident expert in marketing technology solutions, including those used for direct marketing, site personalization, and audience building

• Champions the product vision, strategy, and roadmap product goals and objectives including creating and maintaining business plans

• Leads the ideation, development, and launch of minimum viable products and scale them when validated
• Manages the entire product life cycle from discovery through creation and validation to production and repeat
• Breaks down the product vision into user stories, storyboards, prioritizes features, coordinates product schedules with a team of engineers and designers.
• Defines and analyzes metrics that inform the success of products.
• Facilitate communication throughout the development process between internal stakeholders, including global and regional marketing, data science, and e-commerce operations teams
• Coordinate and build strong working relations with various internal stakeholder groups, including IT, Engineering, and Privacy Policy

REQUIREMENTS FOR SUCCESS:

• Experience with digital marketing technologies - Email & SMS direct marketing, CRM, CDP, loyalty, site personalization, and tag management platforms
• A natural decision-maker who inspires the confidence of those they work with. Has the ability to present their case with confidence.
• Excellent product judgment: You have an in-depth understanding of what makes a user experience good or bad, and strong intuition for what people want to do.
• Appreciation for detail: You easily recognize aesthetic and functional details and can make pragmatic decisions about what details are actually important.
• Strategic insight: You understand the industry in depth and can use your knowledge to predict the behavior of key players.
• Understands Agile principles and methodologies

Please refer the Job description for details