Digital Product Manager

at  Shake Shack

Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we’re committed to always doing the right thing. As one of the fastest-growing hospitality brands, we’re all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
We’re looking for a dynamic and driven Digital Product Manager to join our team at Shake Shack, a leader and one of the fastest growing restaurants in the Quick Service Restaurant (QSR) industry. In this role, you will play a key part in shaping and delivering exceptional digital experiences that delight our guests and drive business growth. This is a unique opportunity to work on impactful projects, launch new digital products and features, and collaborate across teams to deliver innovative solutions. While experience in the restaurant industry isn’t required, familiarity with hospitality is a plus. Experience is a Product Manager is a must. The ideal candidate will have an eye for identifying and understanding gaps in consumer products and a proactive, collaborative, and innovative mindset for filling them.

Job Responsibilities and Duties

• Lead the end-to-end product lifecycle for a portion of the product roadmap, including ideation, design, development, launch, and optimization
• Define product vision, strategy, and roadmap, ensuring alignment with business goals and guest needs
• Collaborate with internal & external cross-functional teams—including design, engineering, marketing, and operations—to ensure delivery of high-quality digital products on time and within scope
• Partner with Product Analytics to conduct user research and analyze data to identify guest pain points, opportunities for innovation, and key performance indicators (KPIs) for success
• Manage and prioritize a product backlog, clearly communicating requirements and acceptance criteria to development teams
• Launch and iterate on new digital features or products, ensuring successful adoption and continuous improvement based on guest feedback and performance metrics
• Create compelling presentations, stories, and updates to share progress, insights, and recommendations with stakeholders at all levels

Knowledge, Skills, Abilities

• Product Management Experience: 2-5 years of experience managing digital products, with a track record of launching new features or initiatives
• Industry Knowledge: Experience in QSR, hospitality, or related industries is a plus but not required
• Communication & Storytelling: Exceptional ability to articulate ideas, insights, and product updates clearly and persuasively to diverse audiences
• Collaboration: Strong interpersonal skills, with a proven ability to partner effectively with cross-functional teams
• Technical Literacy: Familiarity with Agile methodologies, product management tools (e.g., JIRA, Lucid, Miro), and basic technical concepts in web and app development
• Customer-Centric Mindset: Passion for understanding guest needs and delivering solutions that enhance their experiences
• Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions to guide product direction
• Adaptability: Comfortable working in a fast-paced environment and navigating ambiguity, whether in a startup or large enterprise setting

Requirements - Education, Experience, Physical, and Competencies
Education Requirements
Bachelor’s Degree or equivalent work experience
Work Experience
3-6 years
Related Experience
Strong PowerPoint and data visualization experience
Proficiency in business case development and project management processes
Direct experience with Google Analytics and headless Content Management Systems (CMS) preferred
Familiarity with food delivery and/or catering platforms a plus
Experience with marketing automation and Customer Data Platforms (CDPs) a plus
Physical Requirements
Basic keyboarding or other repetitive motions
Competencies
Self-Development & Growth
Interpersonal Skills & Empathy
Effective Communication
Knowing the Business
Organization & Delegation
Driving & Delivering Results

• Lead the end-to-end product lifecycle for a portion of the product roadmap, including ideation, design, development, launch, and optimization
• Define product vision, strategy, and roadmap, ensuring alignment with business goals and guest needs
• Collaborate with internal & external cross-functional teams—including design, engineering, marketing, and operations—to ensure delivery of high-quality digital products on time and within scope
• Partner with Product Analytics to conduct user research and analyze data to identify guest pain points, opportunities for innovation, and key performance indicators (KPIs) for success
• Manage and prioritize a product backlog, clearly communicating requirements and acceptance criteria to development teams
• Launch and iterate on new digital features or products, ensuring successful adoption and continuous improvement based on guest feedback and performance metrics
• Create compelling presentations, stories, and updates to share progress, insights, and recommendations with stakeholders at all level