About the company

This is a rare opportunity to step into a high-growth, purpose-led digital brand with a strong and loyal customer base. With over a decade of success, the business is now entering its next phase of growth with renewed focus on UX, personalisation, and product discoverability. A values-led team culture, agile ways of working, and genuine collaboration across functions make this a great environment for product-minded thinkers who love to build, test, and improve.

About the role

This newly created role will lead the evolution of the customer experience across the business's eCommerce site. You'll have full ownership of the product roadmap and the mandate to shape the strategy, improve the end-to-end journey, and build out personalisation capabilities that drive loyalty, engagement, and conversion. Working alongside a capable leadership team and embedded designers and developers, you'll play a critical role in aligning marketing, buying, sales, and tech to create a seamless and impactful digital experience.

Key responsibilities

Define and own the digital product strategy and roadmap

Identify and close gaps in UX, personalisation, and product discovery

Champion a culture of experimentation, data analysis, and continuous improvement

Collaborate cross-functionally with marketing, sales, buying, and tech stakeholders

Facilitate planning sessions, user testing, and QA to ensure seamless delivery

Track and report on success metrics, using behavioural data and analytics tools

Skills & experience

3–5 years' experience in digital product management, ideally in eCommerce or DTC

Strong understanding of customer experience design, UX research, and optimisation

Confident working in agile environments with cross-functional squads

Comfortable using data platforms like GA4, Mixpanel, Segment, and tools like VWO, Power BI, Tableau