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Digital Product Marketing Analyst at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

16 May, 26

Salary

178320.0

Posted On

15 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Marketing Roadmap Ownership, User Engagement, Product Launches, Complex Software-Driven Products, Cross-functional Leadership, Data Translation, Actionable Insights, Compelling Narratives, Marketing Automation Platforms, Content Marketing Strategies, Customer Journey Mapping, UX/UI Principles, Advanced Analytics Tools, Organizational Skills, Communication Skills

Industry

Motor Vehicle Manufacturing

Description

In this position... As a Sr. Analyst, Product Marketing – IVI (In-Vehicle Infotainment), you will play a pivotal role in shaping the success of our IVI and vehicle software updates within the connected car ecosystem. Reporting to the Senior Manager, this position is for a cross-functional leader who can take ownership of the marketing roadmap, work collaboratively to increase user engagement, and create the materials necessary to ensure successful future product launches. The ideal candidate has demonstrated product marketing experience in complex software-driven products, and a strong track record of thriving in collaborative environments within a rapidly evolving industry.

Responsibilities

The Sr. Analyst, Product Marketing – IVI will shape the success of In-Vehicle Infotainment and vehicle software updates within the connected car ecosystem. This role involves taking ownership of the marketing roadmap, collaborating to increase user engagement, and creating materials for successful future product launches.