Location: Netherlands
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Agency: UM - Netherlands
Ref#: 19797
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Type of Contract: Regular
At UM, we have a team of highly talented individuals who passionately, curiously, and responsibly deliver the best solutions for our clients. Our team combines top media professionals with talented people from the worlds of advertising, design, and content. Our collective curiosity drives us to continuously innovate and improve, ultimately leading to better results for our clients.

POSITION SUMMARY

The Digital Project Lead acts as the spider in the web, playing a central role in successfully managing and coordinating digital performance projects and campaigns from start to finish. The DPL oversees digital performance planning, project- and stakeholder management.

KNOWLEDGE

• Basic knowledge of all crafts, enabling the DPL to challenge specialists (challenger role).
• General understanding of all Search, SEA, SEO, eCom, CRO, and Data, knowing when to deploy each.
• Understanding of KPI Framework and translating it into a measurement plan (metrics).
• Proficient in analytics.
• Knowledge of Project Management in Asana.
• Ability to tactically translate Strategy
• A strong knowledge of Dutch is a plus

• Ownership of Project Management and Planning.
• Coordinating digital performance projects and campaigns, following the translation of client briefings from the Performance Lead.
• Acting as a sparring partner for the Performance Lead to maximize results from the briefing, while also being the primary point of contact for specialists.
• Collaborating with specialists from various digital craft teams and serving as a bridge between client inquiries and the team’s expertise.
• Gathering and analyzing data to provide insights into the performance of digital performance campaigns to the Performance Lead.
• Incorporating digital performance input into templates (mediaplan).
• Taking on a challenger role towards specialists and challenging the Performance Lead with market knowledge and insights from the specialist team.