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The National Safety Council is America’s leading nonprofit safety advocate. We focus on eliminating the leading causes of preventable injuries and deaths. Through leadership, research, education, and advocacy, NSC focuses on areas where most unintentional injuries and deaths occur.
Safety+Health, the official magazine of the National Safety Council (NSC), is seeking a tech-savvy and detail-oriented Digital Publications Specialist to support our expanding digital publishing efforts.
POSITION HIGHLIGHTS:
This role focuses on website management, email deployment, social media posting, and digital advertising support, with opportunities to contribute strategic guidance on emerging digital trends and best practices. This position will also play a key role in our transition to WordPress, help optimize content delivery across platforms, and collaborate with a dedicated, supportive editorial and creative team.
What You’ll Do:
- Website & CMS Management
- Upload and format articles, images, and multimedia content using WordPress
- Maintain site organization, tagging, and layout to support usability
- Monitor and manage SEO
- Email Newsletter Deployment
- Build, schedule, and deploy email newsletters via Sales Force Marketing Cloud
- Manage subscriber lists, track performance metrics, and prepare reports
- Social Media & Scheduling
- Draft and schedule content for platforms such as LinkedIn, Facebook, and X
- Coordinate timing with editorial and marketing calendars
- Digital Advertising Support
- Act as backup to upload and manage banner ads and newsletter placements
- Work with Marketing Department to schedule programmatic advertising
- Understand standard ad formats and tracking
- Monitor and report on success metrics (i.e., impressions, clicks, etc.)
- Content QA & Formatting
- Review content for layout, SEO tags, broken links, and formatting consistency
- Optimize images and multimedia
- Increase the likelihood of Google featured snippets, definitions and other call-outs by understanding and adding schema/structured data to content
- Analytics & Reporting
- Monitor Google Analytics, email, and social metrics to track performance
- Share insights and reports with internal stakeholders to support strategy
- Strategic Digital Guidance
- Keep current on digital publishing and advertising trends, SEO best practices, and new tools
- Recommend changes to editorial content, long- and short-term, based on SEO research
- Offer actionable ideas to the publisher to enhance content delivery and user experience
- WordPress Migration
- Serve as primary day-to-day contact with web developer during and after migration
- Assist with the transition from our current CMS to WordPress
- Help migrate, format, test, and maintain content during and after the transition
- Master new tools and processes introduced in the move, such as SEO plugins and schema
- Multimedia Support
- Support content creation, digital publishing, and audio/video editing for online events
- Publish podcasts and monitor RSS feeds. Help with the promotion of recorded webinars and podcasts across digital platforms
We’re Looking for Someone with:
- Bachelor’s degree and 3+ years of experience in digital publishing, marketing, or web content management
- Proficiency in WordPress and practical SEO experience required
- Experience with email platforms such as Mailchimp, Constant Contact, or similar
- Familiarity with HTML/CSS and digital content formatting
- Working knowledge of Google Analytics or similar tools
- Comfortable managing multiple deadlines and digital tasks simultaneously
- Strong communication skills and attention to detail
- Experience in B2B, trade, or membership-based publishing
- Familiarity with social media management tools (e.g., Sprout, Buffer, Hootsuite)
- Exposure to digital ad trafficking or platforms like Google Ad Manager
- Involvement in a CMS transition, website design, or redesign project
- Salesforce Marketing Cloud experience
- Audio and video editing
- Advanced Excel skills
- Journalism/writing experience
- Basic Photoshop skills for image optimization, resizing, format conversion, animation
- HTML coding, CSS, Javascript, RSS
- Knowledge of survey statistics, crosstabs, chart types, data visualization
- Ability to view our work from a business perspective
- Position is remote with some possible travel 1-2x a year for in-person staff meetings.
- Salary range: $60,000 to $65,000
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