Site Name: Helsinki Porkkalankatu
Posted Date: Aug 6 2025
As a Digital Specialist Haematology Finland, you will support the Commercial Team by developing and managing digital content and utilizing new omnichannel engagement channels to drive brand strategy and enhance healthcare professional (HCP) engagement. You will ensure a compliant, best-in-class customer experience across digital channels. You will collaborate with medical, commercial, and R&D teams to align strategies and execute objectives effectively.
We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme.
We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work.
Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK

WE ARE LOOKING FOR PROFESSIONALS WITH THESE REQUIRED SKILLS TO ACHIEVE OUR GOALS:

• Experience in pharma industry.
• Experience in pharmaceutical and/or digital marketing.
• Hands-on experience with pharma omnichannel execution of content and user journeys.
• Proficiency in content development and copy approval (Content Lab).
• Familiarity with Veeva CRM, Power BI, and analytics tools.
• Strong understanding of compliance and best practices in digital marketing.
• University degree or equivalent (eg. nurse, or higher degree in applied sciences) or Healthcare Professional.

PLEASE NOTE THE FOLLOWING SKILLS ARE NOT NECESSARY, JUST PREFERRED, IF YOU DO NOT HAVE THEM, PLEASE STILL APPLY:

• Ability to collaborate across functions and manage cross-functional teams.
• Expertise in optimizing digital campaigns and user journeys for performance.
• Strong organizational and project management skills.
• Experience within similar role in Haematology /Oncology therapeutic area.

CLOSING DATE FOR APPLICATIONS – 20 AUG 2025 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.
GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver £40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centred on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.
Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.
Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.

• Digital content Creation and Management
• Plan & create engaging and brand-aligned digital content, including visuals, videos, infographics, and written materials.
• Manage content calendars and ensure timely delivery of digital assets.
• Digital Campaign / User Journey Management:
• Plan, create, and manage digital campaigns, including paid digital advertising, email marketing, 3rd party digital marketing
• Ensure campaigns are run on time & budget to support the business and maximize the impact of annual events
• Monitor and optimize campaigns for performance, ensuring they meet KPIs and ROI targets.
• Analytics and Reporting:
• Utilize analytics tools to measure and report on the performance of digital marketing activities.
• Compliance and Best Practices:
• Ensure all digital marketing activities comply with industry regulations and company policies.
• Implement best practices in digital marketing to maintain high standards of quality and effectiveness.