Digital Specialist

at  York University

EDUCATION:

University degree in English, Communications, Marketing, Digital Media, Publishing, Design or related field, or an equivalent of 4 years recent experience (defined as within the last five years) working at York University and performing the same or similar tasks. This education equivalency is in addition to the experiential requirements outlined below.

EXPERIENCE:

3 years recent related experience in website and digital marketing design and development experience (e.g., Web design and maintenance, graphic design, content development, calendar maintenance etc.). Preferably in a post-secondary or similar environment is required.

SKILLS:

Ability to write and edit web and social media content.
Ability to craft communications that reflect the diversity of the target audience.
Analytical skills to research and review
Results oriented with the ability to think creatively, take initiative and be proactive.
Solid analytical and creative problem-solving skills.
Excellent written and oral communication skills, ability to obtain and relay information promptly and accurately.
Excellent interpersonal skills including tact and diplomacy.
Superior attention to detail
Ability to work independently, as a member of a team and maintain positive relationships.
Excellent organizational skills
Working effectively under pressure of high volume to meet unit goals and objectives.Technical
Web development and maintenance
Web design including visual design, usability, information architecture and navigation, web and scripting languages including HTML, Cascading Style Sheets (CSS), and JavaScript
Multimedia and web development tools (e.g., Dreamweaver, Internet browsers)
Content management systems (e.g., WordPress, Drupal), customer relationship management (CRM) and client management database systems (e.g., Microsoft Dynamic CRM, Symplicity or other software)
Google Analytics: social media publishing and listening tools (e.g., Facebook, Twitter, Instagram, Hootsuite, Sprout Social, Falcon, Sysomos, etc.) and strategy/content development, application packages (Microsoft Office 365 suite)
Graphic design tools (e.g., Adobe Illustrator, Photoshop, InDesign).
Knowledge of web accessibility and ability to create AODA-compliant websites and PDFs.

Reporting to the Director, Communications & Digital Engagement, the Digital Specialist acts as the lead and participates in the planning, design, development, implementation, coordination, measurement, reporting, and ongoing maintenance of website and web-based projects, online systems, and communications and marketing activities for the School of the Arts, Media, Performance & Design (AMPD). The Digital Specialist is responsible for providing communications support, liaising with subject matter experts, identifying and building relevant communication distribution channels and technology. The Digital Specialist is responsible for keeping abreast of emerging trends and best practices related to web design, user experience, social media, digital marketing, and digital communications. The Digital Specialist also ensures that all materials (e.g., web, print, and social media) follow York University brand guidelines and templates and align with the communications goals of AMPD.