Digital Strategist at Bayer AG - Venezuela

Ciudad de México, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

05 Jun, 26

Salary

0.0

Posted On

07 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing Strategy, Digital Marketing Programs, Search Engine Optimization, Website Design, Social Media Marketing, Community Management, E2E Digital Experiences, Digital Roadmap, Digital Activations, Customer-Centric Approach, Third Party Management, Digital Solutions, Automation, Marketing Leadership, Stakeholder Management, Communication Skills

Industry

Chemical Manufacturing

Description

Bayer es una compañía global con competencias centradas en los campos de las ciencias de la vida de la salud y la agricultura. Sus productos y servicios están diseñados para beneficiar a las personas y mejorar su calidad de vida. En Bayer tienes la oportunidad de ser parte de una cultura en la que valoramos la pasión de nuestros colaboradores por innovar y darles el poder de cambiar. Digital Strategist Develops and implements digital marketing strategies to promote the organizations products and services through online channels, increasing exposure and driving business from target audiences. Manages the execution of digital marketing programs, analyzing their effectiveness to optimize performance. Establishes and maintains relationships with search engines and portal sites to align with digital goals, while tracking website usage trends, including visitor quality and advertising campaign impact. Creates and maintains engaging website graphic designs and layouts that reflect the organizations brand identity, ensuring up-to-date product information is easily accessible to customers. Additionally, may oversee social media marketing and online community management to enhance customer engagement and drive traffic to company websites. Your Tasks & Responsabilities: The incumbent will design and drive E2E digital experiences for patients and healthcare professionals that provide real value. Local Scope, leading Region LATAM projects, proactive collaboration with Global. Be an expert digital consultant for the primary care business (cardio and women health areas), owning their digital roadmap, as well as its activation design and optimization. Optimize digital activations by identifying and managing implementation of the right digital marketing resources and platforms. Integrate customer-centric approach, ensuring every digital activation and content piece is designed around the needs of the customer, and that all digital elements necessary for a personalized experience are in place. Directly manage relationships with 3rd party partners such as creative and media agencies, technology platforms providers and HealthTech start-ups for multiple brands. Identify and implement innovative digital solutions to strategic business challenges. Integrate digital acumen in the organization, actively contributing to value driven automatizations and discovering new meaningful ways of connecting with customers. Be a proactive partner to marketing leadership team identifying digital solutions to business problems and driving their E2E implementation. Primary relations at the job: Commercial Excellence, IT, Digital Team, Procurement, Medical affairs. External: Digital agencies, Advertising agencies, KOLs, Veeva agencies, Google relationship, Facebook relationship, Technology firms, Consulting firms. Who You Are: Degree in Digital Marketing or similar. 5 years Digital Marketing experience in healthcare/ disease awareness / pharmaceutical industry. Leadership experience with internal and external stakeholders. Proficient communication skills, capable of driving messages to senior management, peers and partners. Fluent in English, written and spoken Bayer offers a wide variety of compensation and benefits programs. If you meet the requirements for this unique opportunity and have the "Passion for Innovation" as well as "The Power to Change," we encourage you to apply. Job postings will remain open for a minimum of ten business days and are subject to sudden closure without prior notice. A message to all recruitment agencies: Bayer does not accept unsolicited resumes or talent referrals from agencies or headhunters. Bayer accepts applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social background, disability, union affiliation, religion, familial status, pregnancy, sexual orientation, gender identity, gender expression, or any other criterion as defined by law. We are committed to treating all applicants fairly and avoiding discrimination. Bayer is committed to providing reasonable access and accommodations throughout this process for individuals with disabilities. At the same time, applicants with disabilities are encouraged to request any required accommodations upon contact with the recruitment team. Período de aplicación: Del 06 al 18 de Marzo 2026 Código de referencia: 862450 División: Pharmaceuticals Ubicación: Mexico : Ciudad de México : Ciudad de México Área funcional: Marketing Grado de posición: VS 1.2 Tipo de empleo: Permanente Tiempo de trabajo: Indeterminado Read More

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Responsibilities

The incumbent will design and drive end-to-end digital experiences for patients and healthcare professionals that provide real value, leading Region LATAM projects while collaborating with Global teams. This role involves owning the digital roadmap, activation design, and optimization for primary care business areas like cardio and women's health.