JOB OVERVIEW

The Digital Strategist develops and oversees digital strategy plans and tactics to meet the needs of our audiences and support our strategic enterprise, growth and reputation strategies. A person in this role works closely with cross-functional teams including other key Marketing and Communications disciplines and collaborates with stakeholders and leaders across the organization. They consider paid, earned and owned strategies and tactics within the plans and ensure measures of success are included.
A Digital Strategist will use data, search, web and social media trends, industry best practices and customer insights to identify new opportunities and recommendations for optimizations that meet user needs and align with organizational goals and priorities.
A Digital Strategist will oversee new digital channel development as well as lead optimizations for existing channels.
In addition, a person in this role may also create and manage editorial calendars, create or modify content templates and build or edit pages within a content management system or CRM.
A person in this role oversees and approves content that aligns to channel (website, social media, search) and brand guidelines as well as project and campaign objectives and requirements.
The Strategist provides content direction and approvals for deliverables.
A person in this role works collaboratively with all levels of management and staff throughout the organization to produce content based on assignments from project leads.

QUALIFICATIONS

EDUCATION – Bachelor’s degree in copywriting, journalism, marketing, public relations, communications, English, interactive or a related field
EXPERIENCE – Three years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required. SThree years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also rThree years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required.Three years of communications strategy experience in an agency, studio, or corporate environment. Experience monitoring the quality and workload of assigned team is also required.even years of digital content experience preferred.

EQUIVALENCY – Professional experience, beyond requirements, in a related field may substitute for a Bachelor degree requirement on a year for year basis.

• Strong knowledge of AP Style and copy editing required
• Proven experience with a variety of content development including medical/technical writing, feature writing, long- and short-form writing, and catchy teasers and headlines required
• Able to work on complex projects that do not often have clear definition upon initial request required.
• Proven experience and examples of creating a digital content strategy in support of a goal or objective required.
• Experience supervising the quality and processes of content creation teams required
• Proficiency with relevant technology and software, including content management systems, Google Analytics, SEO and social media tools preferred
• Experience in a large corporation or marketing/communications agency preferred
• Strong concept development and problem-solving skills required
• Keen attention to detail required
• Exceptional portfolio that showcases digital content strategies required
• Professional work ethic and a team player required
• Highly organized and dependable; able to multitask, work quickly and meet multiple deadlines required
• Able to work independently as well as collaboratively with seasoned creative and marketing teams
• Excellent verbal, interpersonal and written skills

PHYSICAL REQUIREMENTS

• Audio-Visual: Hearing: Good
• Audio-Visual: Near Vision: Good
• General Activity: Sit: 2-4 hrs. per day
• Motion: Bend: Up to 1/3 of time
• Use of Hands/Feet: Both Feet - Precise Motor Function (Or Fine Manipulation)
• Weight Lifted/Force Exerted: Up to 10 pounds: 1/3 or more of time

• The Digital Strategist plans and leads digital strategies and tactics across multiple channels and audiences that support our audience, channel and strategic enterprise, growth and reputation strategies.
  o Represents Digital Marketing team in planning and conception of campaigns that may include digital deliverables. May include close partnership with agency partners.
  o Initiates digital strategies based on customer insights, in collaboration with teams inside and outside of marcom (ex. Patient family experience)
  o Provides insights and actions based on reporting across campaign areas.
  o Provides guidance and feedback to content specialists and writers to define next steps and optimizations.
  o Uses data to communicate results and decisions across digital channels.
  o Ensure digital plans bring together organizational goals and align to user needs.

o Key member of team to document customer journeys/user paths: parents researching for care related to their child’s condition; referring providers seeking a reputable healthcare partner for their patients; etc.

• The Digital Strategist partners with other strategists, managers and directors to plan how digital strategy and tactics fit into a project and meet the goals and objectives outlined by the project owners. They are responsible for bringing in expertise from the Digital Experience and Strategy team as needed by project.
• Collaborates with other team members (designers, copywriters, videographers, developers) in developing communication concepts that reflect the unique position and value of CHCO to our diverse audience segments.
• Conducts project research/interviews to ensure subject matter understanding.
• Helps to ensure successful representation of CHCO brand across media, through knowledge of brand standards, design templates and systems architecture.
• Performs essential functions while demonstrating all the Standards of Behavior.
• Works across campaigns, channels and marketing initiatives to make recommendations to create and distribute Children’s Colorado content aligned to organizational goals and user needs.
• Evaluate digital requests against goals and purpose and provide recommendations to modify, approvals or escalate to digital team leaders
• Serve as an approver for digital deliverables.
• Promotes continual professional improvement and actively contributes to a culture of innovation, excellence and accountability.
• Creates budget recommendations and manages scope of projects to approved budgets in collaboration with other leaders.
• Effectively articulates and presents strategic priorities, content strategy and implementation plans to a variety of audiences.
• Works in partnership with product manager and data analyst to identify clear measurements of success across digital initiatives.