Digital Strategist, Grassroots Program at Movement Labs

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

22 Jun, 26

Salary

75000.0

Posted On

24 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Fundraising, Email Marketing, Digital Advertising, Text Message Programs, Content Creation, Rapid Response, A/B Testing, Data-Driven Decisions, List Segmentation, Social Media Communication, Workflow Management, Political Organizing, Fundraising Campaigns, Digital Strategy, SMS Marketing, Substack Management

Industry

Political Organizations

Description

Movement Labs is an incubator and consulting firm that uses technology, data, and experimentation to stop fascism and build progressive power. We help progressives win and defeat MAGA extremists through year-round work grounded in research and real-world testing. Our team partners with leading advocacy groups, grassroots organizers, and electoral campaigns to develop innovative tactics, win elections, and shift power for the long term. As Digital Associate in the Grassroots Program, you will be a core part of our Contest Every Race team. About Contest Every Race (CER) Contest Every Race is on a mission to make Democrats competitive everywhere, and we do that by building durable political power from the ground up. We are the leading rural down-ballot recruitment and county-level organizing program for the Democratic ecosystem. Our recruitment program runs in 40 states, and our county-level organizing program includes 390 counties across the country. We pride ourselves on providing measurable results. A 2024 experiment demonstrated an increase of over 5,000 votes for Democrats at the top of the ticket thanks to our programs.rk This role will support CER’s Grassroots Program and will report to the Grassroots Program Lead. The Grassroots Program serves to bolster CER’s brand and increase our audience of potential donors by introducing the work of CER to “small dollar” donors. The person in this role will support in creating and implementing digital strategy through managing CER’s email, digital ads, and text message programs. Background: Contest Every Race is a program of Movement Labs. Movement Labs is an incubator and consulting firm that uses technology, data and experimentation to stop fascism and build progressive power. We help progressives win and defeat MAGA extremists through year-round work grounded in research and real-world testing. Our team partners with leading advocacy groups, grassroots organizers, and electoral campaigns to develop innovative tactics, win elections, and shift power for the long term. The role: The Digital Strategist uses various channels to run fundraising campaigns for Contest Every Race. Their goal is to move people from being curious about our work to donating, and to move current donors to donating a larger or recurring gift. You’ll help execute CER’s digital fundraising work by planning content and spotting strategic moments for rapid response to mobilize donors, volunteers, and the candidate-curious all with the goal to increase the number of donors to Contest Every Race. This role is perfect for a creative self‑starter who loves turning ideas and experimentation into full-blown projects, who can move fast and understands how to adjust ad and communication strategy to make the most impact. The ideal candidate is a scrappy digital operative who understands the digital fundraising landscape, and is a community organizer at heart. This position is temporary and will runthrough December 15, 2026. This role is fully remote. Responsibilities: Digital fundraising: Create, implement, and measure the success of the small dollar program digital campaign. This can include but is not limited to emails, ads, landing pages, graphics, and text messages that drive conversions. Be able to run all channels of our digital campaign, report on impact, and make adjustments in order to ensure program health. Create content that moves people from supporters to donors: In partnership with the Communications Team, assist in creating content that converts online likes and comments into small-dollar and recurring donors. Collaborate with team members to experiment with eye-catching campaigns and persuasive content. Use strategic moments to build momentum: Track political storylines, media moments, and cultural trends to identify hooks for proactive storytelling and mobilization for the small dollar program. Be comfortable with occasional truncated turnaround time to jump on trends. Own execution for the digital calendar: With support from your supervisor, maintain an integrated calendar across social media, email, SMS, Substack, and web updates to manage content flow and ensure message discipline. Measure and innovate: Assist in running A/B tests; report insights and iterate. Other duties as assigned. We’re a nimble team—you’ll flex where needed to meet moments and goals. Success in This Role Looks Like Being responsible for the production of creative and culturally reactive online engagement (measured in interactions with our posts, contributions coming in through social media, donors signing up to be recurring, new Substack sign ups). Implementing and managing a reliable digital cadence that integrates social, email, SMS, and Substack with program priorities. Supporting creation of CER’s ladders of engagement that convert passive followers into active donors, and small-dollar donors into monthly or big-dollar supporters. 3-5 years of experience in digital fundraising, preferably for a political cause or campaign 3-5 years of experience creating quality content for social media, email, and digital organizing–internships and volunteer experience count Demonstrated ability to segment lists and make data-driven decisions Experience managing ads and SMS programs Commitment to CER’s mission of making Democrats competitive everywhere. You are values-driven, accountable, collaborative and creative–you like winning as a team Demonstrated problem-solving skills and capacity to manage complex workflows–juggling multiple deadlines with strong attention to detail, accuracy, and quality Fluent in social media communication and best practices to engage thoughtfully and creatively in trending content Creative, open, and innovative thinker who tests new ideas and learns fast Excellent written and verbal communication skills Brings a self-directed, competitive work ethic and thrives in a fast-moving environment Comfortable with occasional evenings/weekends during special events or programming Preferred Qualifications Experience as a digital organizer on a political campaign Familiarity with rural and red communities and their unique challenges Fluent in the following tools: NGP, ActBlue, P2P SMS platforms, Meta Business, Sprout Social (or similar), Canva, Asana, HubSpot/CRM, Mobilize, mass texting tools, and major social platforms (FB/IG, X, Threads, TikTok, YouTube, LinkedIn, BlueSky) Full year equivalent salary of $70,000–75,000, depending on experience, as part of a transparent salary structure with clear levels of advancement, plus geographic cost of living adjustment depending on employee location. Excellent health, dental, and vision benefits, 401(k) matching, and unlimited Paid Time Off (vacation time is limited during Election Sprint, August 24–November 3). Remote-first culture with teammates across the country This position includes possible on-call requirements This position is not eligible for the collective bargaining unit This position is temporary and will run through December 15, 2026 We’re looking for candidates with a wide range of skills and experience. If you’re excited about the job, even if you don’t match all the characteristics, we encourage you to apply. Movement Labs & CER are an equal‑opportunity employer. We value a team that reflects the communities we serve and strongly encourage applications from women, people of color, LGBTQ+ people, veterans, people with disabilities, and people from rural communities. Applications submitted by March 30, 2026, will be given priority. The application process includes the application form, an exercise, and two interviews with the team. Send your resume, and 2–3 short writing samples (e.g., social posts, an SMS script), and a brief note on a digital campaign you admire via the application form. Include any links to portfolios or public social content you’ve produced. Due to the nature of our work, the process is moving quickly, and we hope candidates will start by April 13, 2026. Applicants must be legally eligible to work in the United States. We are not able to provide sponsorship at this time.

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Responsibilities

The Digital Strategist will create, implement, and measure the success of the small dollar digital fundraising campaign across channels like email, ads, and text messages to drive conversions. This role also involves collaborating on content creation to convert supporters into donors and utilizing strategic moments for proactive storytelling and mobilization.