ABOUT POPSKULL:

Located in Chicago with clients across North America and Canada, Popskull is a boutique ad agency known for making a big impact with a small team. We help brands of all sizes break through and grow, offering superior and insightful work that adds substantial value to our clients.
Our fully remote tight knit, yet independent team is passionate about pushing the boundaries of creativity and technology to deliver outstanding results. As we continue to grow, we are seeking an experienced Digital Strategist specializing in driving conversions to join our team and lead the development of impactful digital strategies.

JOB DESCRIPTION:

We are seeking a detail-oriented Digital Strategist with expertise in DTC ad strategies, executions, and optimizations, including social media ads, Google Ads, Google Analytics, email, and website conversions. This strategist will be responsible for actively developing, managing, and optimizing digital advertising strategies to maximize online presence, enhance offering visibility, and drive sales growth. This role offers the flexibility of working remotely.
The ideal candidate has 5-8 years of experience and a proven track record of driving successful campaigns.

QUALIFICATIONS:

• A degree in Marketing, Business, or a related field is preferred
• Certifications in Google Ads, Meta Blueprint, or similar platforms are a plus
  Popskull IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity. All applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, marital or familial status, genetic information, disabled veteran, veteran, veteran of the Vietnam Era, or any other classification protected by law.
  Job Type: Full-time
  Pay: From $70,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

People with a criminal record are encouraged to apply
Work Location: Remot

• Develop and execute conversion strategies for digital channels (Email, Google, Meta, TikTok, LinkedIn) aligned with client goals, audiences, and budgets, including channel selection, campaign objectives, messaging, targeting, execution, and optimization.
• Monitor and optimize all active campaigns using data-driven insights to optimize performance
• Work closely with the Social Media Manager to optimize both organic and paid creative strategies, enhancing reach and engagement.
• Collaborate with copywriters and designers to develop ads that align with ongoing strategy adjustments and campaign objectives.
• Build strong relationships at the client’s executive level, becoming a trusted advisor and ensuring every client feels well served and valued.
• Maintain dynamic communication with clients and coworkers to report progress, share learnings, and adapt strategies in real time.
• Track and report on key performance metrics related to paid media, website conversions, and user behavior.
• Conduct deep-dive analyses into conversion funnels, providing actionable recommendations to maximize engagement and lead generation.
• Stay ahead of digital advertising trends and tools, bringing fresh thinking to the team and clients alike.
• Present clear and compelling monthly and quarterly reports to internal teams and clients.