WHO WE ARE:
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
Digital Strategist (web-focused)
JOB SUMMARY
Lead in developing, implementing, and optimizing the client’s overall web strategy to drive business goals, improve user experience, and enhance digital engagement. This role bridges marketing, content, technology, and analytics to ensure the client’s web presence is aligned with brand strategy and delivers measurable results.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field
- 5+ years managing content strategies for large-scale websites and digital marketing initiatives
- Experience with content management systems, particularly Sitecore, and content workflow management
- Strong understanding of SEO principles, content optimization, and digital marketing best practices
- Knowledge of banking regulations, compliance requirements, and regulatory content standards
- Experience managing multilingual content and localization processes
PREFERRED QUALIFICATIONS
- Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills
- Master’s degree in Marketing, Communications, or related field
- Knowledge of HTML, CSS, and basic web technologies
- Previous experience managing Arabic content and cultural localization
REQUIRED SKILLS
- Ability to translate business goals into actionable web strategies
- Strong project management and cross-functional coordination skills
- Solid knowledge of UX/UI principles, web accessibility standards, and responsive design
- Experience with A/B testing and conversion rate optimization
- Data-driven mindset with strong analytical and problem-solving abilities
- Excellent written and verbal communication skills
- Leadership and team management capabilities
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
When you click “Submit Application”, this will send any information you add below to VML. Before you do this, we think it’s a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it
Linked-in
Google