EDUCATION

Bachelor’s degree in Marketing, Advertising, Promotion, Communication, or Computer Science. Masters preferred.

WORK EXPERIENCE

Typically 5+ years of experience in implementing and supporting enterprise marketing or sales campaigns, preferably in a large integrated multi-site/state organization.

KNOWLEDGE / SKILLS / ABILITIES

Technical experience may include: use of Sitecore, structured data elements, knowledge of HTML 4/5 & CSS 3 (able to write/edit/troubleshoot code using a text editor), basic knowledge of responsive/mobile layout techniques (able to use Bootstrap to create a page layout), or basic knowledge of web page performance testing and optimization.
Generally, requires the ability to work with tight deadlines and manage multiple projects at once.
Demonstrates knowledge of the principles of growth and development and demonstrates.
The skills and competency appropriate to the ages, culture, developmental stages, and special needs of the patient population served.

PHYSICAL REQUIREMENTS AND WORKING CONDITIONS

This position requires travel, therefore, will be exposed to weather and road conditions. Operates all equipment necessary to perform the job. Exposed to a normal office environment.

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  Execute cross-channel and platform personalization strategy including email, SMS, push, and web experiences, ensuring alignment with business goals and customer experience objectives.
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  Develop and implement dynamic content and audience segmentation strategies by partnering closely with CRM, data, and content teams to deliver relevant, timely, and personalized experiences.
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  Translate personalization strategies into scalable, technically sound solutions by building, testing, and launching automations, journeys, and content blocks using AMPscript, SQL, and Marketing Cloud tools.
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  Serve as the hands-on technical lead for campaign execution, ensuring quality assurance, governance, and best practices in platform setup, data integration, and tracking.
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  Collaborate with internal stakeholders and external partners to continuously optimize personalization performance through testing, analytics, and iterative improvements.