Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children’s supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.
Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.
What you’ll do & Who you are
We are seeking a results-driven Direct Client Lead to spearhead the acquisition, development, and management of direct client relationships in the advertising space. In this role, you are pivotal in driving revenue growth through the sale of media advertising solutions on Kleinanzeigen. You excel in consultative sales, develop long-term partnerships, and collaborate cross-functionally to deliver best-in-class customer solutions. If you’re passionate about consultative selling and sustainable digital advertising, we’d love to hear from you.
This is a remote role located in Munich. You report to the Head of Media Sales.

What You’ll Do:

• Lead direct sales to acquire and grow strategic advertiser accounts across core verticals such as Retail, Services, and FMCG.
• Own the full sales cycle from prospecting to closing and upselling, ensuring client satisfaction and long-term retention.
• Develop tailored advertising solutions by leveraging existing media products, while also identifying and pursuing bespoke client opportunities in collaboration with Business Development and cross-functional teams such as Real Estate, Product&Tech
• Serve as a strategic advisor to clients, understanding their business goals and translating them into impactful advertising solutions on Kleinanzeigen.
• Leverage data and market insights to optimise campaign performance and ensure strong ROI.
• Collaborate with Sales Marketing and Customer Success to support go-to-market efforts and post-sale excellence.

Who You Are:

• You bring 7+ years of experience in digital media sales, ideally within retail media, with a strong record of direct client acquisition and revenue growth.
• You have strong consultative sales skills, thrive in long sales cycles, and are confident in managing multiple stakeholders across complex deals.
• You understand the digital advertising ecosystem, including audience targeting, and campaign measurement.
• You’re a strategic thinker with excellent communication, negotiation, and presentation skills, and you’re comfortable navigating fast-paced, high-autonomy environments.
• You have an established network of advertisers and decision-makers to accelerate business development.
• You’re fluent in German and English.
• Represent Kleinanzeigen at key client meetings and industry events to drive brand engagement and stay ahead of digital advertising trends.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary
• Participation in our Short-Term Incentive plan (annual bonus)
• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon well why not! just make sure you have internet connection!
• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍
• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨
Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you

• Lead direct sales to acquire and grow strategic advertiser accounts across core verticals such as Retail, Services, and FMCG.
• Own the full sales cycle from prospecting to closing and upselling, ensuring client satisfaction and long-term retention.
• Develop tailored advertising solutions by leveraging existing media products, while also identifying and pursuing bespoke client opportunities in collaboration with Business Development and cross-functional teams such as Real Estate, Product&Tech
• Serve as a strategic advisor to clients, understanding their business goals and translating them into impactful advertising solutions on Kleinanzeigen.
• Leverage data and market insights to optimise campaign performance and ensure strong ROI.
• Collaborate with Sales Marketing and Customer Success to support go-to-market efforts and post-sale excellence