ssential:

• 7+ years across direct mail, CRM, lifecycle or performance marketing, with at least 2–3 years owning a channel or function end-to-end
• Hands-on with data: you personally build response/propensity models and write the SQL/Python to source, clean and join the data behind them
• Track record scaling a measurable acquisition or retention channel with real commercial impact (CAC, ROI, incremental LTV)
• Fluent in the economics: you size, forecast and defend a channel on unit economics and LTV, not volume
• Comfortable running the operational side: creative briefs, print/mail production, logistics and vendor management
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