Direct Marketing Lead/Manager at Infinity Marketing

Greenville, South Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jul, 26

Salary

0.0

Posted On

16 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Direct marketing, Direct mail, Print production, Mailing logistics, Performance marketing, Email marketing, SMS marketing, Project management, Data management, Vendor management, Budgeting, USPS regulations, Strategic planning, Audience segmentation, Campaign optimization, Financial acumen

Industry

Advertising Services

Description

Description About Us At Infinity Marketing we are growth-obsessed problem solvers who know great marketing moves the needle, and strong collaboration keeps it there. To our clients, we’re problem solvers, growth drivers, and brand advocates. To each other, we’re cheerleaders, sounding boards, and collaborators. We are a team of thinkers, connectors, and doers on a mission to make a difference for our clients. We believe in the power of collaboration — communicating without egos to cultivate momentum, unearth ideas, and foster meaningful relationships built on trust. We believe that great marketing propels business forward and great partners show you just how far you can go. Come be a part of the Infinity crew and see why we’re better together. Our Purpose We exist to drive growth through relationships that empower people to make a difference. Our Values Partnership - Teamwork is in our DNA. Every client is a partner, and every project is a shared journey toward something greater. We’ll always pursue a win-win, and we insist on mutual respect and empathy. Integrity - Trust is earned through action, and we’re here to build lasting trust with our clients and each other. We stand by our word, we are boldly transparent, and we hold ourselves to high ethical standards. Curiosity - Deep discovery drives serious progress. By asking thoughtful questions, exploring new ideas, and challenging assumptions, we uncover bold solutions to stay ahead of the curve — so you can, too. Results - Achieving your goals is our goal too. From first consultation to final delivery, we set clear expectations, measure progress, and work relentlessly to drive performance and help your business grow. Humility - Growth comes from listening, learning, and adapting. By owning our mistakes, embracing feedback, and serving others, we turn challenges into stronger relationships and better outcomes. Position Summary The Direct Marketing Lead/Manager will serve as the agency’s primary performance and execution leader for direct marketing initiatives, with a strong emphasis on direct mail. This role is responsible for developing and optimizing performance-driven campaigns across direct mail, email, and SMS channels, while also overseeing the operational execution of print production and mailing logistics. This individual will act as both a strategic leader and hands-on project owner — driving measurable client outcomes, ensuring flawless campaign execution, and serving as the agency’s subject matter expert in direct mail. The ideal candidate brings a balance of marketing strategy, analytical thinking, and deep operational knowledge of print and postage processes, with the ability to lead initiatives, influence clients, and potentially manage team members as the function grows. Benefits Health, dental, and vision insurance 401(k) with matching Hybrid + remote options Open PTO Cell Phone Stipend Professional development Requirements Position Responsibilities Direct Marketing Strategy & Performance Lead the development and execution of integrated direct marketing strategies across direct mail, email, and SMS. Serve as the agency’s subject matter expert in direct mail, guiding best practices, innovation, and channel evolution. Partner with clients to identify growth opportunities and align campaign strategies with business objectives. Develop audience targeting, segmentation, and testing strategies to improve campaign performance. Analyze campaign results and deliver actionable insights to optimize ongoing and future initiatives. Direct Mail Execution & Fulfillment Leadership Own end-to-end execution of direct mail campaigns, including print production, data management, and mailing logistics. Manage vendor relationships across print, data, and postage partners to ensure quality, efficiency, and cost control. Oversee timelines, approvals, and production schedules to ensure on-time and accurate delivery. Ensure compliance with USPS regulations and optimize postage strategies. Maintain high standards for data accuracy, list management, and production quality. Project Management & Operations Serve as the primary project lead across multiple client engagements, managing scope, timelines, and deliverables. Own project financials including estimates, scopes of work, budgets, and vendor costs. Coordinate cross-functional teams (strategy, creative, data, account) to ensure seamless execution. Identify risks, solve problems proactively, and drive projects forward independently. Contribute to process improvements, documentation, and operational best practices. Client & Stakeholder Leadership Act as a primary client contact for direct marketing initiatives, providing strategic guidance and execution oversight. Communicate campaign plans, timelines, and performance insights clearly to stakeholders. Build strong client relationships rooted in trust, transparency, and results. Support new business efforts through proposal development, scoping, and strategic input. Team Leadership & Development (Optional/Growth Path) Provide mentorship and guidance to project management team members. Support workload management and collaboration across the project management function. Potentially supervise team members based on experience and organizational needs. Help elevate overall team capabilities in direct marketing and fulfillment execution. Essential Skills and Experience Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). 4+ years of experience in marketing project management, preferably within an agency environment. Demonstrated experience managing campaigns from strategy through execution. Direct Marketing & Technical Expertise Strong experience in direct mail, including print production, mailing logistics, and vendor coordination. Working knowledge of USPS regulations, postage optimization, and mailing processes. Experience with performance-driven marketing channels such as email and SMS. Ability to develop targeting strategies, segmentation, and test plans. Experience analyzing campaign performance and translating data into insights. Project & Operational Skills Proven ability to manage multiple projects simultaneously in a fast-paced environment. Strong financial acumen, including budgeting, scoping, and cost management. Exceptional organizational skills and attention to detail. Experience with project management tools and workflows. Communication & Leadership Excellent verbal and written communication skills. Ability to collaborate effectively across cross-functional teams and external partners. Strong problem-solving mindset with the ability to anticipate challenges. Professionalism and discretion in handling sensitive information. Differentiators Experience scaling or optimizing direct mail programs for performance marketing. Background in data sourcing, list strategy, or audience modeling. Experience mentoring or managing team members. Familiarity with marketing automation or CRM platforms. Infinity Marketing is a diverse organization that provides equal opportunity in employment and has a policy of zero tolerance against discrimination or harassment during employment on the grounds of race, color, religion, ethnicity, use of native language, national origin, sex, sexual orientation, marital status, disability, veteran status, age, genetic information, or any other status protected under applicable federal, state, or local laws. Infinity Marketing prohibits retaliation against an individual for engaging in activity protected under this policy and interfering with rights or privileges granted under anti-discrimination laws. *Please be aware of scams – all official job postings and application procedures can be found exclusively on our careers page at https://recruiting.paylocity.com/recruiting/jobs/All/6acbc1c4-d421-4999-bfa3-8acff138c4ac/Infinity-Marketing-Solutions-Inc.

Responsibilities

The Direct Marketing Lead/Manager will oversee the development and execution of performance-driven campaigns across direct mail, email, and SMS channels. This role involves managing print production, mailing logistics, and vendor relationships while driving measurable client outcomes.