Direct Marketing Manager at Zoro

Chicago, Illinois, United States -

Full Time

Start Date

Immediate

Expiry Date

06 Apr, 26

Salary

155800.0

Posted On

06 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Direct Mail Marketing, Email Marketing, Customer Retention, Data Analysis, Project Management, Segmentation Strategies, Campaign Performance, Personalization, Lifecycle Marketing, Collaboration, Creative Partnership, Marketing Automation, Emerging Technologies, Communication Skills, Organizational Skills

Industry

Retail Office Equipment

Description

Company Summary Zoro.com is a leading eCommerce platform offering nearly 12 million tools, parts and supplies for our business customers. Launched in 2011, we brought a B2C-like experience to the B2B industry, and continue to be at the forefront of digital innovation at the intersection of technology and distribution. We have rapidly grown to over $1 billion in annual revenue and we’re just getting started! Job Summary: As the Direct Mail and Email Marketing Lead, you will drive customer retention and engagement by leading the planning and execution of direct mail and email campaigns. You will serve as the channel expert, using data and customer insights to shape marketing initiatives that support broader business goals. This individual contributor role requires a proactive, self-starter who can independently lead initiatives while collaborating closely with cross-functional teams. Duties and Responsibilities: Develop and execute comprehensive direct mail and email strategies that align with business goals and customer needs. Proactively identify opportunities using data, segmentation, and behavioral insights to guide targeting, personalization, frequency and content strategies. Lead channel testing initiatives by partnering with stakeholders to define test objectives, execution plans, and success criteria. Analyze campaign performance and translate insights into actionable recommendations for continuous improvement. Partner closely with creative, analytics, and marketing teams to ensure integrated, customer-centric campaigns. Collaborate with direct mail production and email operations teams to ensure flawless campaign execution. Represent and advocate for the direct mail and email channels in meetings across varying group sizes and organizational levels. Qualifications: Bachelor’s degree in marketing, communications, or related field, or equivalent experience. 4+ years of experience in direct mail, email marketing, or lifecycle marketing. Demonstrated ability to independently lead and execute projects as a self-starter. Proven ability to plan, execute, and optimize multichannel campaigns. Strong data analysis skills with experience interpreting performance metrics. Exceptional organizational and project management skills. Strong written and verbal communication skills. Preferred Qualifications: Experience with marketing automation platforms and personalization tools. Familiarity with audience segmentation strategies and customer journey development. Knowledge of emerging marketing technologies and trends in direct mail and email. Total Rewards Zoro’s total compensation plan includes our Zoro Incentive Plan (ZIP) that is designed to foster and reward our team members for strong performance. Total compensation will be highly competitive. In addition to competitive compensation, Zoro offers comprehensive benefits and perks including: Medical, dental, vision, and life insurance plans with coverage starting on day one of employment Maternity support programs, nursing benefits, and up to 14 weeks paid leave for birth parents and up to 4 weeks paid leave for non-birth parents. We also support growing your family through access to adoption assistance program 6 free sessions each year with a licensed therapist and Wellhub portal membership to support your mental and emotional wellbeing At least 18 paid time off days annually for full-time employees and 6 company holidays per year 6% company contribution to a 401K Retirement Savings Plan each pay period, no employee contribution required Tuition reimbursement, student loan refinancing and access to financial counseling, education, and tools Charitable Gift Program - match gift to an eligible educational, cultural, community health, and human service organizations Employee discounts and admission to various civic and cultural institutions around Chicago Zoro office perks including coffee bar, beer on tap, unlimited snacks, access to the onsite gym, and incredible city skyline views For additional information and details regarding our benefits and our parent company, W. W. Grainger, please click on the link here. The pay range provided is not a guarantee of compensation. The range listed reflects the expected base pay for this position at the time of posting, based on the role's job grade. Actual compensation may vary depending on factors such as location, relevant experience and individual qualifications. Illinois $93,500—$155,800 USD Our Culture Zoro was founded in 2011 with a simple idea: make it easy for businesses to get the tools, parts, and supplies they need to keep things running. We've grown by staying curious, moving quickly, and solving everyday challenges in smart, practical ways. Backed by W.W. Grainger and inspired by our endless assortment business model, we’re on a clear path toward our next big milestone: $2 billion in revenue—and beyond. At Zoro, we don’t just follow a playbook—we help build it. You’ll get to work on real problems with a supportive team that shares ideas freely, learns from each other, and celebrates wins together. Our culture is grounded in values that guide how we show up every day: Winning & Learning Together, Being Customer Obsessed, Being Transparent, and Taking Ownership. We don’t have all the answers, but we’re always asking good questions. Zoro’s culture has been recognized by Fortune, Best Places to Work, and Built In Chicago—but the recognition we care about most comes from our team members, who make this place what it is. We also know that flexibility matters. Our hybrid work model gives you space to focus and the flexibility to live your life — asking team members to be onsite at least two days a week. Our Chicago HQ (right above Ogilvie Transportation Center in the Accenture Tower) is always open and ready for connection, collaboration, or just a good cup of coffee. At Zoro, we’re growing fast toward big aspirations — and we’re continuously excited about the new challenges we get to solve together. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status, or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace. We are also committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment. Should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview, or hiring process, please advise us so that we can provide appropriate assistance.

Responsibilities

The Direct Marketing Manager will develop and execute direct mail and email strategies to enhance customer retention and engagement. This role involves analyzing campaign performance and collaborating with various teams to ensure successful campaign execution.