Direct Marketing Specialist at AA New Zealand

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

08 Apr, 26

Salary

0.0

Posted On

08 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Stakeholder Management, Process Orientation, Commercial Acumen, Problem Solving, Adaptability, Customer Journey Optimization, Engagement Improvement, Communication Skills, Presentation Skills, Organizational Skills

Industry

Consumer Services

Description

Working with the AA | Me mahi tahi tatou ki AA For more than 120 years, the AA has been helping Kiwis on their journeys. Today, we’re proud to be one of New Zealand’s most trusted and respected brands. From our beginnings as a motoring enthusiast club, the New Zealand Automobile Association has grown into a dynamic organisation offering a wide range of services and products to over a million Members. Now, we’re shaping the AA of the future - more connected, modern, and purpose-driven. We’re on an exciting transformation journey, investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need. This means opportunities to work cross-functionally, develop new skills, and make a real impact. As part of this growth, we have an exciting opportunity for a talented Direct Marketing Specialist – Member Retention to join our team. What You’ll Be Doing | Mō te Tūranga In this role, you’ll lead the development and optimisation of communications and data-driven initiatives designed to reduce Member churn. You’ll manage retention-focused campaigns end-to-end, including our renewal communications programme, ensuring Members stay engaged and connected. Using data and customer insights, you’ll contribute to new strategies, refine existing approaches, and continuously improve performance across revenue and service touchpoints. Sitting at the intersection of marketing operations, lifecycle management, and Member support, you’ll play a key role in bringing our Member Retention strategy to life. About You | Mōu You’re a performance driven marketing professional who thrives in environments where strategy meets execution. You enjoy owning projects, collaborating across teams, and turning insights into action. Your strengths include: Strong stakeholder management - confident working with cross‑functional partners, bringing people on the journey, and influencing decision‑making. Process-oriented mindset - able to bring structure, clarity, and efficiency to how campaigns and workflows are delivered. Commercial acumen - comfortable interpreting data, understanding value drivers, and applying insight to guide decisions. Proven problem-solving ability and adaptability in fast-paced environments. Experience guiding or supporting junior marketers and uplifting capability in a fast-paced team environment. Proven experience optimising customer journeys and improving engagement through testing, insights, and continuous refinement. Excellent communication and presentation skills. A proactive, adaptable approach with strong organisational and problem‑solving abilities. Relevant marketing qualifications and experience in the New Zealand market. You’re motivated by creating measurable impact and enjoy working collaboratively to deliver meaningful outcomes for Members. What We Offer | Ngā āhuatanga kei a mātou Free AA Membership for you and your whānau NZAA Super Scheme with 2% employer contributions (on top of 3% KiwiSaver) A day off for your birthday Hybrid working arrangement Training and career development opportunities Discounted insurance Here, we offer a lot more than roadside assistance. We're constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities. If you’re passionate about driving impactful marketing campaigns, thrive in collaborative environments, and want to play a key role in shaping customer growth and engagement, we’d love to hear from you! Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably. We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don't meet all the requirements, please still get in touch. We'd love to korero to see if you might be a great fit for the role. From our humble beginnings as a motoring enthusiast’s club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than 1.8 million Members. Our purpose of caring for our Members and the people, spaces and places that are important to them drives us and connects us as a team.

Responsibilities

Lead the development and optimization of communications and data-driven initiatives to reduce Member churn. Manage retention-focused campaigns end-to-end, ensuring Members stay engaged and connected.