Direct Response Copywriter & Creative Strategist at Primal Storm

, , South Africa -

Full Time

Start Date

Immediate

Expiry Date

18 Oct, 26

Salary

0.0

Posted On

20 Jul, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Direct Response Copywriting, Creative Strategy, Meta Ads, DTC Marketing, Conversion Rate Optimization, Ad Scripting, Data Analysis, Creative Testing, Hook Development, Performance Marketing

Industry

Online and Mail Order Retail

Description

Remote · 10 briefs/week · Competitive monthly compensation + % of ad spend on confirmed winning creatives Hey, I'm Yente, co-founder of Primal Storm - primal-storm.com In 9 months, we went from a $1,000 CPA and zero customers to $1M+/month in revenue. Now we're scaling to $5M/month by December. We're hiring copywriter & creative strategist to help us get there. Why we exist: Men are getting weaker every day. Destroyed by modern society. Softer, slower, smaller versions of who they were built to be. Our mission is to restore the balance. To empower men toward a healthy lifestyle through natural products and real community. To make them thrive again. Men are warriors, not victims. That's not a slogan. That's the standard. Every ad you ship serves that mission. Every winner you build helps another man take his power back. Who we are: - Develop high-converting hooks, angles, ad scripts, and creative concepts for Meta. - Analyze winning ads, competitors, and creative performance patterns. - Produce 10 briefs/scripts weekly that go straight into real spend. - Collaborate closely with video editors and media buyers. - Build and improve creative testing systems through fast iteration. - We care about: → high ROAS → low CPA → scalable ad spend → finding breakthrough winners We're hiring a copywriter who can think strategically — not a strategist who can write. What you'll actually do: - Edit 10 ads per week that go straight into real spend. - Work with UGC, AI clips, and the best raw footage in the men's supplement space. - See your creatives scale to $10K+/day, or fail fast and learn faster. - Build toward becoming a creative strategist (this is the path, not the ceiling). The XP system: Working here is playing a game you can win: Every ad you ship earns you XP, tied directly to the ad spend it drives. The more XP you build, the higher your level. The higher your level, the bigger your bonus multiplier. Translation: if your ads perform, your income compounds automatically. No politics. No waiting for a "review." Your work scales, your bonus scales. Period. Who we're NOT looking for: - "Brand awareness" copywriters. We sell. We scale. Everything else is noise. - People who can't show measurable performance impact or don't analyze results. - People who need hand-holding. We give context, you take ownership. Who we ARE looking for: - You study winning DTC ads and hooks for fun. - Strong direct-response copywriter with a copy-first mindset and proven DTC/eCommerce experience (supplements/performance brands preferred). - You understand hooks, emotional triggers, and conversion-focused messaging. - Data-driven: you analyze, learn, iterate — numbers over opinions. - You want to be the best at this, not just employed in this. - High ownership, fast executor, strong communicator, comfortable in fast-paced, high-growth environments. Competitive monthly compensation + % of ad spend on confirmed winning creatives. Direct collaboration with leadership. Access to winning ad libraries, creative resources, and training. Real ownership and direct impact on company growth. Ready to join Primal Storm? Complete the application form to be considered for the role. Thank you for your interest in joining the Primal Storm team and helping us dominate the eCommerce space together.

Responsibilities

Develop high-converting hooks, scripts, and creative concepts for Meta ads to drive scalable growth. Analyze performance patterns and produce 10 creative briefs weekly to optimize ROAS and CPA.