Role: Creating high-converting, direct response video ads to help Elavate hit our Meta new customer acquisition targets.
You’ll be the creative engine behind our video advertising, taking scripts and creative briefs from our strategists and turning them into scroll-stopping, conversion-focused video content.
Location: Remote or In-Office (London)

REQUIRED EXPERIENCE

• 2+ years editing direct response video ads for high-spending D2C e-commerce brands
• Proven track record working with health/supplement/wellness brands preferred
• Meta advertising experience - understanding what performs on Facebook/Instagram
• Facebook Ads Manager proficiency - comfortable reviewing campaign data and suggesting creative optimizations
• High-volume editing experience
• VSL editing experience - creating longer-form video content (3-10 minutes)
• Portfolio demonstrating direct response video editing skills with performance metrics

SKILLS & ATTRIBUTES

• Attention to detail while working at speed
• Creative problem-solving to maximize limited footage
• Data-driven mindset - willing to test and iterate based on performance
• Strong communication for remote collaboration
• Adaptability to changing priorities and urgent requests
• Analytical thinking - able to interpret ad performance data and translate insights into creative improvements
• AI prompt engineering skills for generating brand-consistent visual assets

CORE JOB RESPONSIBILITIES

• Edit high-converting direct response video ads primarily for Meta (Facebook/Instagram) advertising campaigns
• Transform raw UGC footage and B-roll into compelling 2-5 minute video ads that drive conversions
• Create multiple variations of winning video concepts by editing different hooks, bodies, and CTAs from the same raw footage
• Execute rapid iteration cycles - producing 10+ video variations per week, of winning concepts, to feed our testing pipeline
• Follow proven direct response editing frameworks that have generated millions in revenue for D2C brands
• Collaborate with creative strategists to bring written scripts and creative briefs to life through visual storytelling
• Maintain brand consistency while optimizing for performance metrics (CTR, CPM, CPA)
• Work with AI voiceovers, stock footage, and brand assets to create complete ad experiences