Direct Retail Manager at Dyson

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

12 Jul, 26

Salary

0.0

Posted On

13 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Retail management, Sales performance management, KPI analysis, People leadership, Operational auditing, Inventory management, Loss prevention, Customer experience, Workforce planning, Commercial strategy, Merchandising, Stakeholder management, Data analysis, Business growth, Compliance management

Industry

electrical;Appliances;and Electronics Manufacturing

Description

The Direct Retail Manager owns the commercial, operational, and people performance of Dyson direct-operated stores. This role is accountable for delivering revenue, conversion, profitability, and operational discipline with zero compromise. The Area Retail Manager drives execution through Store Managers, ensuring every store consistently performs at the level expected of a Dyson Demo environment. Responsibilities 1. Sales, Commercial Performance & Business Growth Own revenue, conversion, ATV, UPT, category mix, and margin performance across all direct stores. Lead trading rhythm with Store Managers; review KPIs, diagnose gaps, take corrective action, and deploy relevant plans. Partner Trade and Retail Marketing to convert campaigns, launches, and activations into measurable sales impact. Ensure core SKUs and key categories are always in stock, well‑merchandised, and optimized for commercial conversion. Translate market trends, competitor insights, and demand signals into actionable commercial plans. 2. People Leadership & Labor Control Lead and hold Store Managers accountable for performance, behaviours, and execution standards. Oversee all rostering: legal compliance, accuracy, workforce efficiency, cost control, and overtime governance. Optimize labour deployment to traffic patterns; eliminate cost leakage. Partner with HR on recruitment, employee relations, capability building, and succession planning. 3. Operations, Demo Units & Store Readiness Enforce flawless execution of Dyson retail standards across all stores. Conduct strict checks on demo units: correct models, functional condition, no outdated prototypes, and alignment with approved demo lists. Ensure fixtures, displays, tables, lighting, and POS are maintained to Dyson’s premium standards with zero exceptions. Create and enforce SOPs for demo unit care, diagnostics, prototype refresh, and fixture upkeep. Perform regular operational audits with clear actions, timelines, and verified closure. Partner with landlords and leasing teams on store renewals, relocations, and facility needs to ensure optimal retail conditions and strong landlord relationships. 4. Customer Experience & Service Conversion Ensure experiential retail directly drives conversion; strict focus on demo quality, engagement flow, and close rate. Use NPS, mystery shops, and customer feedback to pinpoint execution gaps and resolve immediately. 5. Inventory, Loss Prevention & Compliance Own inventory accuracy: stock counts, shrinkage control, reconciliation, and BOH discipline. Ensure full compliance with operational, safety, financial, and audit requirements. 6. Reporting & Analysis Own all sales, labor, and operational reporting for six stores — accurate, on time, no exceptions. Provide sharp insights to Sales Leadership and Marketing, translating store data into clear actions. Track KPI trends (traffic, conversion, demo performance, category mix) and drive immediate corrective plans. Ensure Store Managers maintain clean, reliable data — zero tolerance for inaccuracies. Bridge store realities with central teams, flag risks early, and push alignment on commercial priorities. #LI-CY1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.

Responsibilities

The Direct Retail Manager is responsible for the commercial, operational, and people performance of Dyson direct-operated stores. This includes driving sales growth, ensuring operational excellence, and leading store managers to meet company standards.