Directeur/Directrice Marketing at Esker France

Villeurbanne, Auvergne-Rhone-Alpes, France -

Full Time

Start Date

Immediate

Expiry Date

24 Dec, 25

Salary

0.0

Posted On

25 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Digital Strategy, Demand Generation, Account-Based Marketing, Project Management, Budget Management, Communication Skills, Interpersonal Skills, Data-Driven, Results-Oriented, Fluent in French, Fluent in English, Creative Thinking, Collaboration, Customer Engagement, SaaS Marketing

Industry

Software Development

Description

We’re seeking a Marketing Director to lead the execution of Esker’s strategic marketing initiatives in France. This role is part of the Corporate Marketing organization and is critical in bridging our global marketing strategy with localized execution. You will lead a team in France and collaborate closely with Sales, Customer Success, Partners, and Corporate teams to adapt and deliver programs that drive awareness, engagement, and revenue. This includes ownership of demand generation, ABM, partner marketing, and customer marketing, while supporting the local rollout of corporate communications and brand initiatives. If you’re passionate about creating impact at the intersection of global strategy and local relevance — this role is for you. WHAT YOUR DAY WILL LOOK LIKE Team Management Manage the local Marketing team (field marketing, digital, content, events) Oversee day-to-day execution and coordination of marketing initiatives Manage and optimize the local marketing budget Foster collaboration with Sales, Customer Success, and Partner teams, while working closely with Corporate Marketing peers Marketing Plan Execution Localize and execute the annual strategic marketing plan in partnership with the Corporate Growth Marketing team Align regional efforts with GTM priorities, business goals, and customer insights Contribute local feedback to help shape campaign direction and future product releases Growth & Demand Generation Lead local execution of inbound and outbound campaigns (SEO/SEM, email, digital, events, webinars) Track full-funnel performance (MQLs, SQLs, pipeline influence) and optimize accordingly Collaborate with corporate teams on automation, targeting, and reporting Account-Based Marketing (ABM) Design and run ABM programs for key strategic accounts Partner with Sales on messaging, personalization, and account engagement tactics Measure the impact of ABM initiatives on pipeline and deal velocity Partner Marketing Co-develop and execute marketing programs with local and global partners Ensure brand consistency and messaging alignment in partner-facing campaigns Support the Alliances team with event coordination, content, and partner enablement Customer Marketing Execute programs that support customer retention, upsell, and advocacy Collaborate with Customer Success to drive lifecycle engagement Create customer-facing content (case studies, testimonials) and support community building efforts Communications (Local Execution) Coordinate the rollout of corporate communications and brand campaigns in France Support logistics for local press, media, or analyst activities in collaboration with Corporate Communication Ensure that all local events and marketing assets are aligned with Esker’s global brand Sales & Marketing Tools Manage and adapt global sales enablement materials (case studies, decks, datasheets, videos) Leverage marketing automation, CRM, and analytics tools for campaign execution and reporting Ensure data integrity and GDPR compliance in lead management and database practices WHAT YOU NEED TO SUCCEED Education & Knowledge Master’s degree or equivalent in Marketing, Business, or related field Strong understanding of B2B SaaS marketing, digital strategy, and enterprise buying cycles Experience 5+ years of experience in B2B marketing roles, including field and digital marketing Background in enterprise SaaS or software industry preferred Experience working in a matrixed, corporate-led marketing structure Proven track record of driving demand, pipeline, and measurable marketing ROI Experience collaborating with Sales, Partners, and Customer Success functions Skills Strategic thinker with a hands-on mindset Strong project and budget management abilities Excellent communication and interpersonal skills Fluent in French and English Curious, creative, data-driven, and results-oriented WHY YOU’LL LOVE LIFE AT ESKER At Esker, we empower people and companies to grow and innovate through smarter process automation. You’ll be part of a global team committed to collaboration, learning, and delivering real value to customers. If you're ready to play a critical role in a high-impact, cross-functional marketing environment — we’d love to meet you. Ce que nous offrons - #PositivelyFulfilled 🌍 Un environnement international 🤸 Une organisation agile 🍽️ Tickets restaurant à 11,97€ (pris en charge à 60% par Esker) 💻Télétravail à hauteur de 50% 🏖️ 17 jours de RTT ⚖️ Un intéressement égalitaire 🚲 Un forfait mobilité durable 🏋️ Offre Gymlib pour accéder à des activités sportives à tarifs préférentiels 🤝 Une journée RSE offerte chaque année 🎉Un CSE dynamique 🥳 De nombreux événements conviviaux pour se retrouver Chez Esker, nous nous engageons pour l'égalité des chances et sommes fiers de faire de la diversité une force. C'est pourquoi, Nous accueillons tous les talents et encourageons toute personne possédant les compétences mentionnées dans la présente offre, à soumettre sa candidature.

Responsibilities

The Marketing Director will lead the execution of strategic marketing initiatives in France, managing a local team and collaborating with various departments. Responsibilities include demand generation, account-based marketing, and customer marketing, while ensuring alignment with corporate communications and brand initiatives.