LA VIE CHEZ BLOOM

Rejoignez l’équipe dynamique de Bloom, une agence numérique innovante avec des bureaux à Montréal, Toronto et New York. Ici, on place la flexibilité, le bien-être de nos employés et l’équilibre entre vie professionnelle et personnelle au cœur de nos priorités.
Depuis 17 ans, nous sommes fiers d’être reconnus comme l’un des meilleurs employeurs au Canada. Avec plus de 75 spécialistes passionnés, nous aidons les marques à se démarquer en ligne grâce à une approche marketing 360. Bloom offre un modèle de travail hybride, et nos entrevues se déroulent par vidéoconférence. Certains postes peuvent nécessiter des rencontres en personne.

KNOWLEDGE AND SKILL REQUIREMENTS

• 5+ years of agency account management experience;
• In-depth knowledge of digital media landscape;
• Experience with Paid Media, SEO, Email, Affiliate, Influencer, Social Media Management and other applicable digital marketing services;
• Experience with the analysis of Google Ads, Google Analytics, Meta, and other analytics/marketing platforms;
• Strong computer skills: Google Suite (Presentations, Sheets, Database, etc);
• Strong project management skills - ability to independently complete assigned tasks successfully and on-time as well as keep others on top of their assigned tasks and deliverables;
• Ability to manage and support multiple projects - multi-task, prioritize and adjust quickly to changing priorities;
• Analytical mindset;
• Possesses collaborative leadership skills that encourage team cooperation and motivate relationship-building;
• Asset : Fluent in written and spoken English and French, to communicate with our bilingual clients and international/national team members.

ROLE OVERVIEW

The Account Director position is a pivotal role that centers on strategic leadership in the management of client accounts. This role necessitates a profound understanding of client objectives, industry dynamics, and competitive landscapes, coupled with a keen eye for emerging industry trends and digital marketing innovations. It entails the formulation and execution of highly tailored strategies in collaboration with specialist teams, underpinned by data-driven insights, to drive client growth through effective upselling and cross-selling. Additionally, this role involves cultivating robust client relationships, facilitating connections between our leadership and client decision-makers, and overseeing seamless project coordination.

KEY RESPONSIBILITIES

• Strategically lead and manage client accounts, serving as the ultimate authority on all initiatives and deliverables;
• Demonstrate an exceptional understanding of client goals, objectives, KPIs, challenges, and vision;
• Demonstrate an exceptional understanding of all services offered by Bloom enabling you to create cohesive strategic plans in collaboration with specialist teams to achieve your clients objectives;
• Conduct thorough research on client verticals, including competition, industry trends, products, and business elements, to drive online success strategically;
• Stay current with industry trends, competitor activities, and emerging digital marketing technologies;
• Pitch ideas, develop client strategies, collaborate with specialist teams, and employ data analytics and KPIs to assess campaign effectiveness and make data-driven recommendations;
• Occasionally participate in account pitches that align with your strengths and portfolio;
• Ensure high retention of all the accounts you manage;
• Drive account growth through effective upselling and cross-selling strategies;
• Cultivate strong relationships with clients point of contact and foster connections with decision-makers;
• Liaise with project coordinators to ensure timely project execution according to client timelines;
• Provide guidance, direction, and motivation to team members, ensuring that everyone is aligned and working towards the same objectives;
• Embrace a critical thinking approach to continuously improve client service;
• Lead client communications, delivering performance updates, metrics, reports, and presentations professionally and concisely;
• Ensure clear task communication with respective departments and project coordinators to maintain service and team alignment;
• Maintain updated and accurate account briefs reflecting the latest account developments;
• Ensure our CRM accurately reflects the correct contact owner and contains comprehensive profile information;
• Master our internal project management tool, ClickUp.