Company Description
With 40 years of expertise, LGI Healthcare Solutions develops technological software for the healthcare network. We specialize in providing solutions for clinical, financial and material management, performance and analysis, and workforce management, which includes payroll management. Innovation is at the heart of our activities and we partner with our customers to solve crucial issues and ensure the well-being of patients and all members of the health sector. Today, our solutions support 320,000 healthcare professionals and over 6 million patients.
At LGI Healthcare Solutions, we value diversity and equal access to employment for all. Should you require specific assistance during the recruitment and integration process, don’t hesitate to let us know. It will be our pleasure to accommodate you while respecting the confidentiality of your personal information.
Job Description

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• 8+ years of experience in marketing, with at least 4 years in a B2B environment.
• Proven track record of driving growth through lead generation and marketing campaigns.
• Strong leadership skills with experience managing cross-functional teams.
• Expertise in digital marketing, SEO, SEM, and marketing automation tools (e.g., HubSpot, Marketo).
• Excellent communication, presentation, and project management skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with product marketing and the ability to translate technical features into customer benefits.
• This position must be bilingual as the candidate will be responsible for working with documentation in both French and English and communicating, orally and in writing, with both French-speaking and English-speaking partners/clients/suppliers/colleagues.

Key Responsibilities:

• Marketing Strategy & Execution:
• Develop and implement a comprehensive B2B marketing strategy to increase brand visibility, generate leads, and drive revenue growth.
• Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
• Lead campaigns that target different stages of the buyer’s journey, focusing on acquisition, conversion, and retention.
• Brand Management:
• Maintain and enhance the company’s brand presence in the B2B market, ensuring consistent messaging across all platforms.
• Oversee the creation of marketing materials, sales collateral, and customer success stories.
• Ensure the company’s value proposition resonates with target industries and key decision-makers.
• Lead Generation & Nurturing:
• Develop and manage inbound and outbound lead generation strategies, including email marketing, content marketing, SEO, SEM, and paid media campaigns.
• Work closely with the sales team to develop lead nurturing campaigns and improve the sales funnel.
• Use data analytics to track the effectiveness of campaigns and adjust strategies to improve conversion rates.
• Team Leadership:
• Lead, mentor, and grow a high-performing marketing team, including digital marketers, content creators, graphic designers, and analysts.
• Foster a collaborative work environment that drives innovation and results.
• Set clear objectives, KPIs, and performance metrics for the marketing department.
• Product Marketing:
• Collaborate with the product development team to ensure the marketing of new and existing products aligns with customer needs and market demand.
• Develop product positioning and messaging that differentiates the company’s offerings in the market.
• Support the sales team with tools, presentations, and content to drive successful product launches.
• Digital & Content Marketing:
• Oversee the company’s digital marketing efforts, including website management, social media, email marketing, and content marketing strategies.
• Ensure high-quality content production that aligns with the company’s messaging and provides value to prospects and clients.
• Optimize marketing automation tools and CRM systems to improve the efficiency of digital marketing efforts.
• Collaboration with Sales:
• Align marketing and sales initiatives to ensure a cohesive strategy across departments.
• Regularly collaborate with the sales team to understand customer needs and adapt marketing strategies to better support sales goals.
• Ensure the marketing team is delivering high-quality leads and supporting the sales pipeline.
• Analytics & Reporting:
• Track and report on the performance of all marketing initiatives using analytics platforms (e.g., Google Analytics, CRM data).
• Use data-driven insights to make informed decisions and optimize campaign performance.
• Prepare regular reports for senior management on marketing KPIs, ROI, and the overall impact on business growth