Director, Access Marketing at Zydus Therapeutics Inc.

Hopewell Township, New Jersey, United States -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

13 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Payer Relations, Reimbursement, Patient Services, Collateral Development, Market Access, Value Proposition, Cross-functional Collaboration, Managed Care, Sales Force Support, Regulatory Affairs, Budget Management, Primary Research, Secondary Research, Agency Management, Promotional Review Committee

Industry

Pharmaceutical Manufacturing

Description

Description COMPANY SUMMARY Zydus Therapeutics is a clinical stage, specialty-focused bio-pharmaceutical company focused on developing transformative treatments to transform lives, starting with rare and serious liver diseases. Our purpose is simple, to empower people with the freedom to live healthier and more fulfilling lives, by unlocking new possibilities in life sciences and providing quality healthcare solutions. Our lead drug candidate, saroglitazar, is a dual peroxisome proliferator-activated receptor (PPAR) alpha / gamma agonist. Saroglitazar is an investigational treatment which has received Fast Track designation and orphan drug designation from the US Food and Drug Administration (FDA) for the treatment of patients with primary biliary cholangitis (PBC). As a wholly owned subsidiary of Zydus Lifesciences, our pipeline is fueled by 1,300 researchers who are working with cutting-edge technologies to discover new medicines for tomorrow. The opportunity to empower people with the freedom to live healthier and more fulfilling lives is what makes a career with Zydus Therapeutics so rewarding. Our team is collaborative, innovative and adaptable. We are action-oriented and strive for excellence in all we do, all underpinned by respect, trust and integrity. We offer a wide variety of competitive benefits, services and support programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives If you are passionate about helping bring potential life-changing discoveries to patients, then you share our mission. ROLE SUMMARY As a key member of the Marketing and Market Access Teams, the Director of Access Marketing will be responsible for translating brand strategy into meaningful and compelling payer and patient services collateral. This individual is responsible for developing tactics and support materials that assist the Value & Access team in generating optimal coverage and formulary acceptance with payers. This position will also be responsible for developing patient services material used by our hub and channel/distribution network in addition to pull-through collateral to be used by the Sales and Field Reimbursement Manager (FRM) Teams. This position will work closely with market research and Medical Affairs to align, gain and share insights in the development of customer programs to strengthen and expand the value proposition to drive growth and ensure optimal access. This position will ensure strong cross-functional collaboration between Marketing, Value & Access, Medical Affairs, Legal, and Regulatory Affairs. This role will report to the Head of Commercial Strategy & Operations, along with a key dotted-line reporting relationship to the Vice President, Market Access. RESPONSIBILITIES · Translate brand strategy to all components of the access journey – from payer materials to FRM collateral to promotional messaging to be delivered by the sales force. · Scope, develop and execute promotional marketing initiatives to reinforce the value proposition of our products to managed care customers (Commercial, Medicare, Medicaid, VA/DoD), Specialty Pharmacies, Specialty Distributors and/or Wholesalers, and IDNs. · Scope, develop and execute pull-through collateral to educate HCPs and office staff on access and reimbursement processes for our products. · Collaborate with colleagues to develop and execute appropriate training programs to ensure field teams can utilize and execute resources. · Partner with FRM leadership in development of collateral needed by FRM team to educate HCP offices and staff. · Perform primary and secondary research on access value proposition and messaging. · Manage agencies to deliver tools/tactics to ensure quality resources are delivered on time and within budget. · Work with Promotional Review Committee (PRC) to guarantee tools/tactics are compliantly developed and executed. · Develop innovative approaches to obtain and leverage access data to drive access strategies and tactics for the field teams, specifically field sales and FRMs. · Create and implement strategies and tactics for the organization’s participation in managed care meetings/conventions. · Represent Value & Access in the development of strategic brand plans. · Manage the promotional budget for Access Marketing. Requirements QUALIFICATIONS AND EXPERIENCE YOU WILL NEED · Bachelor's Degree required; Master’s Degree (MBA) preferred. · 7+ years of proven marketing experience in the pharmaceutical/biotech industry, with at least 5 years of experience across access marketing, from payer to reimbursement. · Specialty/rare disease experience is required, including prior work on reimbursement and patient support programs. · Career path that exhibits increased responsibility and leadership. · Prior therapeutic experience in hepatology is preferred. · Leads effectively in a fast-paced environment. · Exhibits big-picture thinking, while also being disciplined and detail-oriented. · Is regarded as a proactive, supportive and collaborative partner. · Operates well in an evolving organizational structure with minimal direction. · Established track record of engaging and influencing multiple stakeholders to achieve the objective, often without direct authority. · Uses strong analytical skills to conduct both qualitative and quantitative assessments. · Strong verbal and written communications skills. · Willing to take on increasing responsibility as Zydus Therapeutics grows.

Responsibilities

The Director of Access Marketing translates brand strategy into compelling payer and patient services collateral, developing tactics to support optimal coverage and formulary acceptance with payers. This role also develops patient services material and pull-through collateral for Sales and Field Reimbursement Manager Teams, ensuring alignment with market research and Medical Affairs.