Position Overview

Reports to: Chief Marketing & Communications Officer

Member of: Leadership team

The Director, Brand Experience brings Scott Mission to life—shaping how we are seen, felt, and experienced at every touchpoint. This role ensures that how we communicate and show up reflects who we are and how we serve our community—with dignity, compassion, and hope.

From our physical spaces to our digital presence to our voice in the city, you will create a cohesive, compassionate brand that builds trust, clarity, and connection with clients, donors, volunteers, partners, and staff.

Many of our team members stay for years, drawn by the chance to make a tangible difference in people’s lives—making this a meaningful and energizing opportunity to join Scott Mission and help shape what’s next.

Key Responsibilities

•        Lead and evolve the organization-wide brand strategy, identity, and positioning in partnership with the CMCO

•        Serve as an active member of the Leadership Team, contributing to the development and execution of the organization’s strategic plan

•        Oversee the Brand Experience team, developing capability through coaching, mentorship, and clear performance expectations

•        Drive alignment across internal and external narratives, ensuring messaging, tone, and visual expression consistently reflect a clear and cohesive story across all audiences and touchpoints.

•        Build high-performing, insight-informed campaigns that connect emotionally and support enterprise priorities, in collaboration with fundraising and program teams

•        Translate program impact into clear, accessible, and people-centered language

•        Collaborate with fundraising teams to align brand and fundraising messaging, maintaining brand integrity

•        Oversee the production of content across all channels and platforms to attract and engage key audiences

•        Oversee paid media direction and agency partners to ensure alignment with brand and organizational priorities

•        Own and guide website strategy, content, and performance—ensuring it clearly communicates programs, access points, and opportunities to engage

•        Lead social media strategy, ensuring it reflects Scott Mission’s voice and engages audiences meaningfully

•        Guide PR and earned media strategy (with external partners as appropriate) to strengthen visibility and public presence

•        Identify and cultivate partnerships with aligned organizations, brands, and events that enhance visibility and positioning

•        Monitor market trends, audience insights, and sector developments to inform brand strategy

• •        Define and track key performance indicators to measure brand strength, engagement, and effectiveness