Director, CAA Card Program at Alberta Motor Association
Edmonton, AB, Canada -
Full Time


Start Date

Immediate

Expiry Date

22 May, 25

Salary

0.0

Posted On

22 Feb, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description
  • This position can be based anywhere in Canada.
    YOU’RE A natural leader WHO CAN transform IDEAS INTO EXPERIENCES
    You’re like the Golden Gate bridge; your talents span across many miles, and you strive for success and building long-lasting relationships. You use your passion to drive the business forward and you ensure everyone is going in the right direction and enjoying the experience along the way. You take a vision and bring it to life with your passion and performance abilities. Traffic or roadblocks aren’t a problem - you zone in on issues and address them so we can get back to business.
Responsibilities

WHAT YOU’LL DO

  • Report to the Chief Operating Officer.
  • Develop, launch, oversee and scale the CAA National Card Program.
  • Drive top-line sales and revenue growth to create a sustainable financial and business model
  • Research market opportunities and potential to access new markets and audiences and create incremental revenue streams
  • Maximize product margins through effective negotiation with partners & card platform providers.
  • Identify and acquire new gift card brands in alignment with business strategies and objectives.
  • Ensure partnership agreements are setup to be successful for the CAA Card program and the card partner and that key performance indicators are identified early, tracked and reported.
  • Work with CAA National and Clubs to integrate Gift Cards into the National Rewards and Partner Acquisition and Retention strategy and operation.
  • Work with various CAA club Marketing representatives to launch and promote the card program and any new card introductions.
  • Work with IT to design, develop and maintain a reliable, efficient card platform, fraud detection mechanisms and digital online/mobile store.
  • Ensure internal stakeholders and members satisfaction through operational excellence, quality service and timely communication.
  • Ensure fiscal responsibility by managing the budget, achieving top-line sales and revenue and bottom-line targets.
  • Manage budgets and identify goals, objectives, tactics and KPIs to report on the commitments in the strategic plan.
  • Lead, coach and mentor direct and indirect employees and contractors.
  • Analyze business intelligence and market research to identify changes in member and potential member needs and expectations well in advance to ensure CAA member value is maintained.
  • Evaluate potential partners to identify key prospects based on product/services offered, quality of service, reputation, locations, price/discount, etc.
  • Build and maintain effective business and working relationships with partners and potential partners to obtain the best member value and member satisfaction.

WHAT YOU’VE DONE

  • Post-secondary degree in Marketing, Business Administration, Engineering or related course of study or equivalent combination of education and experience.
  • Minimum 10 years’ experience in product management or account management with a consistent track-record of meeting / exceeding goals.
  • Experience in the Canadian gift card market.
  • You will be able to pass a Canadian Criminal Record Check.
  • Diplomatic, decisive, collaborative, patient and a solid facilitator.
  • Proficient knowledge of CAA Rewards program, offerings, & technology.
  • Solution-driven with the ability to demonstrate empathy, creativity, and rational thinking.
  • Strong organizational skills, time management, and attention to detail.
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