Role: Director, Category Leadership - Publix (R-127414)
Travel: This role requires up to 25% travel with an expectation to be in the office 3 days a week.
Education: Bachelor’s degree required; Master’s degree is preferred.
Position Overview:
Serve as a Category Leader for Publix to deliver best-in-class insights to drive customer growth. Employ total channel and beverage category strategic thinking by leveraging unique insights from a variety of internal and industry sources. Actively influence customer and system decision-making with fact-based and category-centric thought leadership. Own direct relationships with customers to collaboratively build strategies and tactics designed for future category growth.
What You’ll Do for Us:

Function Related Activities/Key Responsibilities:

• Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola as their key strategic partner
• Provide leadership & continued stewardship for retailer’s beverage categories (Sparkling and Still)
• Recommend space opportunities and risks for the beverage category
• Identify and articulate opportunities as part of the annual customer category situation assessment process
• Strive to maintain position as customers’ most valued partner for category solutions
• Focus on retailer category development while also partnering closely with Sales to support development on sales strategy, which will win in the marketplace

What You’ll Need:

Education Requirements:

• Minimum: Bachelor’s degree
• Preferred: MBA or other Masters

Related Work Experience:

• 8-10+ years in the CPG industry and retail customer experience (manufacturer, retailer, or distributor)

Functional Skills:

• Deliver impartial and objective total store and beverage solutions for the retailer by providing differentiated, timely, relevant, and actionable insights
• Prepare and make presentations to internal and external audiences that include market and industry trends, SWOT, competitive review, assortment, and category reviews
• Lead the delivery of the shopper insights & recommend action to improve shopper satisfaction
• Lead the discussion of space strategy implications to marketplace execution (including recommended schematics & points of availability) with proposed action to the customer
• Influence key system resources (Bottler, Sales and Category) to deploy Coca-Cola collaborative business planning practices effectively
• Provide business situation assessment, opportunity identification and support joint business plan objectives using analytical tools: Nielsen/IRI syndicated & panel, shopper card, Coca-Cola proprietary data as well as industry sources to generate actionable insights with retailer partner

What We Can Do For You:

• Exposure to World Class Leaders: Access to global technology leaders that will expand your network and expose you to emerging technologies and techniques.
• Iconic Brand: Work on the most recognized brand in the world and be part of developing the brand’s next chapter.
• Learning Culture: Access to resources such as LinkedIn Learning and management programs that give you the resources to continually develop your skills and knowledge.

SKILLS:

Leadership; Sales Channel Development; Conversion Rate; Category Insights; Key Performance Indicators (KPI); Category Management; Channels Strategy; Product Commercialization; Storytelling; Market Segmentation; Customer Insights; Customer Data; Data Analysis; Strategy Development; Strategic Selling; Teamwork; Customer Engagement; Microsoft Power Business Intelligence (BI)
Pay Range:$160,000 - $186,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target

• Be the industry, channel & category subject matter expert to facilitate retailers’ choice to select Coca-Cola as their key strategic partner
• Provide leadership & continued stewardship for retailer’s beverage categories (Sparkling and Still)
• Recommend space opportunities and risks for the beverage category
• Identify and articulate opportunities as part of the annual customer category situation assessment process
• Strive to maintain position as customers’ most valued partner for category solutions
• Focus on retailer category development while also partnering closely with Sales to support development on sales strategy, which will win in the marketplac