ABOUT THE MEDIA, ENTERTAINMENT & ARTS ALLIANCE

The Media Entertainment & Arts Alliance is the union and leading advocate for workers in the creative and media sectors. It represents performers, journalists and all other workers in the creative and media industries and has over 15,000 members.
Building on our proud history we aim to empower the people who inform and entertain Australia through:

Protecting and advancing our rights at work: Improving our members income and conditions, providing timely and expert advice to members, enforcing members rights at work and promoting safe and respectful workplaces.

• Building Power: Recruiting and growing leaders, activists and supporters, ensuring best practice governance and accountability, continued staff development and building strategic alliances.
• Building Community: Utilising communications to engage and activate, remaining relevant throughout members lives, reaching out to new areas and being the creative hub.
• Shaping our Industries: Being the respected and authoritative voice across all of our industries, influencing policy, mobilising our membership and broadening our sphere of influence.

KEY SKILLS:

This role is a digital-first communications and marketing professionals with great people skills.

• Leadership and stakeholder engagement: This role requires cross-organisation engagement and collaboration, leading people within the marketing and communications team, but also providing strategic leadership to people in other parts of the organisation (laterally) to join-up the marketing and communications function with other teams critical to the success of member growth activities.
• Data-led digital marketing and communications: This role requires deep experience developing and executing data-led marketing and communications strategies to generate sales/member leads and convert these into growth. The role requires experience working with EMS/CRM systems to track engagement and success of strategies employed, to drive continual improvement across the key accountabilities. Understanding how to effectively create, track and improve engagement scores will be highly valued.
• Digital channels: The role requires a clear understanding of how to use the dominant digital marketing channels and tools to drive engagement. This includes working with email and sms to build customer/member journeys for engagement and growth and using social media channels to drive engagement and generate leads.
• Content creation: While this role will include team members reporting to you who develop content, you will provide strategic direction and leadership to content creators, meaning it requires a strong familiarity with best practice content strategies across all platforms.
• Public affairs: The role requires a familiarity with public affairs issues, whether through experience in organisations affected by public policy, media, or social issues; or from working in a membership-based organisation, NGO or corporate affairs context.
• Unions: The role requires an understanding of the role of unions in society, and ideally some experience working in a membership-based organisation.
• Writing: As the final quality control on materials developed across the function, this role requires excellent writing and editing skills across all formats, including Board briefings, web and digital content, media and social media.

This role is accountable for membership growth, driving five specific measurable outcomes:

• Build positive awareness of the new brand and associated campaign(s).
• Improve member experience
• Increase volume of new member leads: creating a strong pipeline of potential members.
• Increase conversion of leads to members: drive conversion strategies with digital tools and by working with organisers and campaign teams.
• Increase member retention: working closely with member services to increase loyalty and retention and identify points of risk in the membership journey, employing targeted strategies to increase engagement with the union.
• Drive engagement with underserviced members, not engaged through the union’s broader organising efforts towards workplace agreements (EBAs).
• Demonstrate the impact and influence of the union’s work in the interests of members

This role is a digital-first communications and marketing professionals with great people skills.

• Leadership and stakeholder engagement: This role requires cross-organisation engagement and collaboration, leading people within the marketing and communications team, but also providing strategic leadership to people in other parts of the organisation (laterally) to join-up the marketing and communications function with other teams critical to the success of member growth activities.
• Data-led digital marketing and communications: This role requires deep experience developing and executing data-led marketing and communications strategies to generate sales/member leads and convert these into growth. The role requires experience working with EMS/CRM systems to track engagement and success of strategies employed, to drive continual improvement across the key accountabilities. Understanding how to effectively create, track and improve engagement scores will be highly valued.
• Digital channels: The role requires a clear understanding of how to use the dominant digital marketing channels and tools to drive engagement. This includes working with email and sms to build customer/member journeys for engagement and growth and using social media channels to drive engagement and generate leads.
• Content creation: While this role will include team members reporting to you who develop content, you will provide strategic direction and leadership to content creators, meaning it requires a strong familiarity with best practice content strategies across all platforms.
• Public affairs: The role requires a familiarity with public affairs issues, whether through experience in organisations affected by public policy, media, or social issues; or from working in a membership-based organisation, NGO or corporate affairs context.
• Unions: The role requires an understanding of the role of unions in society, and ideally some experience working in a membership-based organisation.
• Writing: As the final quality control on materials developed across the function, this role requires excellent writing and editing skills across all formats, including Board briefings, web and digital content, media and social media