Director, Consumer Behaviour & Insights and Brand at NielsenIQ

Singapore, Singapore, Singapore -

Full Time

Start Date

Immediate

Expiry Date

21 May, 26

Salary

0.0

Posted On

20 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Sales, Renewals, Pipeline Management, Revenue Growth, Client Relationship Management, Government Tenders, Account Planning, Voice Of Customer Feedback, Negotiation, Data Analytics, Brand Health, Segmentation, Usage & Attitude Studies, Shopper Behavior, Advertising Effectiveness, Growth Mindset

Industry

Software Development

Description

Job Description The SA&I Commercial team at NIQ/GfK is dedicated to driving revenue growth, expanding market presence, and uncovering new business opportunities. As the growth engine of NIQ/GfK, the Sales function plays a critical role in the company’s overall success. In this role, you will be responsible for leading sales and renewals within your assigned portfolio—building a healthy and sustainable pipeline, identifying and developing new revenue streams, and strengthening relationships with existing clients. While the primary focus will be on the Public Sector and Extended Verticals, the scope of the role is not limited to these areas. Responsibilities Drive sales and renewals for existing accounts for own Consumer Behavior Insights + Brand (CBI+B)scope securing pipeline, new revenue opportunities and an accurate forecasting while maintaining customer relationships You would be end to end responsible for submitting Government tenders Develop a complete and interconnected understanding of customer's industry/business/markets/clusters Partner with Customer Success and other relevant teams (eg. Retail Measurement, Retailer + Tech & Durables Account Leaders) to develop and execute Account Plans and JBPs Collect, analyze, act-on and escalade as appropriate Voice of Customer feedback Expand customer network to identify new budget holders Escalate product needs and trends related to CBI+B products and solutions About you You are a high-performing deal maker with a growth mindset of revenue targets. You know how to build and promote strong long-lasting client relationships. A proven leader, you motivate your teams to work with passion on sales opportunities. You’re energized by accelerating sales, uncovering opportunities, and exceeding targets while bringing the best out of your team. A deep understanding of the market landscape, our CBI+B products, and our processes is at the forefront of your mind. You know that collaboration amongst teams and active listening of clients is critical to meet goals and grow. You strengthen our relationship with customers and unlock opportunities for growth. Selling, understanding our customers and their contexts, effective negotiation and growth mindset drive your work. Qualifications Min 7-10+, typically 12+ years of related experience Solid sales skills and developed sales expertise in target scope Solid understanding of data analytics industry, business model, products, services, and solutions like Brand Health, Segmentation, Usage & Attitude studies, Shopper and Shopping Behavior, Customer Experience and Advertising Effectiveness. Experience working with Sinagpore Public sector clients and Government stakeholders is required Solid understanding of market trends and its interdependencies impacting customers Additional Information Our Benefits Flexible working environment Volunteer time off LinkedIn Learning Employee-Assistance-Program (EAP) NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies. About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: LinkedIn | Instagram | Twitter | Facebook Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion Career Site Team: Sales

Responsibilities

This role is responsible for driving sales and renewals within the Consumer Behavior Insights + Brand scope, securing pipeline, identifying new revenue opportunities, and managing customer relationships, including end-to-end responsibility for submitting Government tenders. The director will also develop a deep understanding of customer industries and partner with internal teams to execute account plans and escalate product feedback.