POSITION SUMMARY:

Lead planning and strategy for multi-platform content for the Company brand. Work collaboratively to determine vision and execution plan, including content scope and needs, content restructuring needs, content development plan, and project execution plan.

• Lead the strategic planning and development of sports marketing content projects, ensuring content meets sports marketing standards and aligns with brand goals and objectives.
• Form strong collaborative relationships with key stakeholders to ensure projects align with crossfunctional needs.
• Identify efficiencies in content development and investments, creating a consistent pipeline of new content and imagery for various platforms such as organic social, paid media, POS, and retail media.
• Prioritize and calendarize content projects, optimizing for greatest impact and timely execution.
• Work closely with the digital team to identify Key Performance Indicators (KPIs) to assess the performance of existing content and drive continuous improvement based on these observations.
• To be impactful in this role, you must be able to prioritize multiple projects simultaneously while working with a diverse team across multiple time zones, managing numerous stakeholders and approval processes.