Director, Content Analytics at NBCUniversal

Los Angeles, California, United States -

Full Time

Start Date

Immediate

Expiry Date

24 Feb, 26

Salary

200000.0

Posted On

26 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Media Analytics, Streaming Media, SQL, Python, Data Visualization, Content Strategy, Audience Engagement, Content Performance, Data Science, Experimentation, Leadership, Communication, Emerging Technologies, Content Acquisition, Reporting, KPI Development

Industry

Entertainment Providers

Description

Company Description NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025. Job Description About the Role Fandango Entertainment is seeking a data-driven and programming-savvy Director of Content Analytics to lead efforts in understanding how content resonates with diverse audiences across platforms. This role will focus exclusively on content performance, audience engagement, and programming strategy -- informing both product decisions and content acquisition through deep, actionable insights. Key Responsibilities Audience & Content Performance Analyze reach, engagement, and consumption patterns across content types, genres and formats. Deliver insights on audience behavior segmented by demographics, geography, platform, and viewing context. Identify content trends and performance drivers to inform programming strategy. Translate complex data into clear narratives for partners. Content Acquisition & Programming Develop frameworks for evaluating content ROI, audience fit, and long-term engagement potential. Support content licensing and acquisition decisions with audience intelligence. Provide near real-time reporting to content programming teams to optimize content planning and publishing. Enable experimentation around content programming, promotion and distribution strategies. Data Science, Measurement & Reporting Ensure consistency and accuracy in content tagging and taxonomy. Drive more advanced approaches to enrich content data that might enable content analytics and/or algorithms (e.g. embeddings, auto-tagging). Define and maintain core KPIs for content success across platforms. Build scalable dashboards and reporting tools to democratize access to content insights. Qualifications Qualifications 8+ years of experience in digital media analytics, with a strong background in streaming media for film, tv or related field. Expertise in tools & languages such as Databricks/Snowflake, SQL, Python/R, Adobe/Google Analytics, Tableau/Looker/Domo Experience using experimentation platforms to test programming, promotion and distribution strategies for content. Proven leadership experience building and managing analytics teams. Ability to mentor and grow diverse teams of analysts, fostering an inclusive, collaborative culture. Deep understanding of digital audience behavior, content consumption patterns, and media monetization models. Strong communication skills with the ability to influence senior stakeholders and translate complex data into compelling narratives. Experience and interest in emerging methods and technologies (e.g. AI/ML) that can be used to advance our practices around content analytics and data science. Additional Information: Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Subject to change based on Manager discussion or business need. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other benefits and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $130,000 - $200,000 (bonus and LTI eligible) Additional Information As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected]. Although you'll be hired as an NBCU employee, your employment and the responsibilities associated with this job likely will transition to Versant in the future. By joining at this pivotal time, you'll be a part of this exciting company as it takes shape.

Responsibilities

The Director of Content Analytics will lead efforts to analyze content performance and audience engagement across platforms. This role will inform product decisions and content acquisition through actionable insights.