Director, Content & Community at Ivim Services LLC

, , United States -

Full Time

Start Date

Immediate

Expiry Date

15 Jan, 26

Salary

160000.0

Posted On

17 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Content Strategy, Community Engagement, SEO, Healthcare Marketing, Telehealth Marketing, Social Media Management, Content Marketing, Team Leadership, Data Analysis, Project Management, Affiliate Marketing, Influencer Partnerships, Website Optimization, A/B Testing, User Experience, Performance Metrics

Industry

Hospitals and Health Care

Description

Job Title: Director, Content & Community Department: Marketing Reports To: Chief Marketing Officer Compensation: The base salary range for this position is $135,000.00 to $160,000.00 annually. This role is also eligible for an end-of-year performance-based bonus. Compensation is determined based on factors such as location, relevant experience, and qualifications. Candidates in higher cost-of-living areas or with exceptional expertise may fall above this range. Position Overview The Director of Content & Community will lead Ivim Health’s content strategy, community engagement, and presence across all owned channels. This role is responsible for building and scaling a high-performing content and community function that drives organic growth, patient engagement, brand authority, and conversion. This leader will oversee a team responsible for content marketing via affiliate and influencer partnerships, social media, community management, and website/landing page optimization. The ideal candidate is both a visionary and a hands-on operator who can balance creative storytelling with measurable business impact, ensuring that all content is compelling, compliant, and aligned with Ivim Health’s mission. This is a high-visibility leadership role within the Marketing organization—ideal for a strategic, data-informed storyteller with deep expertise in content strategy, SEO, community engagement, and healthcare or telehealth marketing. Who We Are At Ivim Health, we’re transforming the future of wellness through truly personalized, accessible care. Our mission is to empower individuals to take control of their health by delivering care tailored to their unique goals, needs, and lived experiences. We prioritize collaboration, placing our patients’ voices at the center of every decision and combine compassionate support with innovative solutions to deliver care that’s affordable, effective, and human. At Ivim, personalized healthcare isn’t a luxury. It’s the standard. Together, we’re advancing a model of care that supports physical, emotional, and mental well-being, one patient at a time. Key Responsibilities Content Strategy & Leadership * Develop and execute Ivim Health’s content and community strategy across all owned channels, ensuring alignment with business goals and brand voice. * Lead the content calendar for long-form (blog, SEO, editorial) and short-form (social, website, community) storytelling. * Leverage audience insights, search trends, and performance data to shape content that drives engagement, trust, and conversion. * Partner cross-functionally with Brand, Growth, Lifecycle, and Product teams to ensure unified messaging across the full marketing funnel. Community & Social Media * Oversee community growth and engagement across platforms such as Facebook, Instagram, Reddit, and Ivim Circles. * Build patient-centered engagement programs that drive advocacy, retention, and organic growth. * Establish SOPs for community moderation, escalation, and brand response management. SEO, Website & Landing Page Optimization * Own the website content roadmap and optimization strategy to improve rankings, conversions, and user experience. * Collaborate with Product and UX teams to ensure SEO best practices, content accuracy, and high-performing CTAs. * Conduct A/B testing across key pages to maximize engagement and conversion rates. Affiliate & Influencer Oversight * Provide strategic guidance and structure to the affiliate/influencer program to ensure alignment with brand values and ROI goals. * Develop frameworks for compliant affiliate partnerships and content approval. Team Leadership & Collaboration * Lead, mentor, and grow a high-performing team across content, affiliate, and community functions. * Set clear goals and KPIs aligned with marketing and business objectives. * Foster a collaborative, patient-impact-driven culture across departments. Performance & Analytics * Define and monitor key content and community performance metrics using tools such as Google Analytics, SEMrush, and Metabase. * Translate insights into actionable strategies for growth and engagement. * Regularly report performance outcomes and recommendations to the CMO and executive team. Qualifications Education & Experience * Bachelor’s degree in Marketing, Communications, Journalism, or a related field * 6+ years of experience in content marketing, digital strategy, or community management, with 5+ years in leadership roles * Proven ability to build and scale content functions that drive measurable business outcomes (organic growth, engagement, conversions) * Strong background in SEO, social media, and content marketing within healthcare, telehealth, or consumer wellness industries Technical Skills * Expertise with CMS platforms, SEO tools (SEMrush, Ahrefs, Google Search Console), and analytics dashboards (Google Analytics, Metabase) * Experience with affiliate platforms (GRIN, Impact) and social tools (Sprout Social or similar) * Familiarity with A/B testing and conversion rate optimization (CRO) methodologies Soft Skills * Excellent leadership, communication, and cross-functional collaboration skills * Ability to balance creative direction with data-driven decision-making * Strong project management and prioritization skills in a fast-paced environment Success in First 90 Days Month 1 – Stabilize & Assess * Conduct 1:1s with all direct reports and key cross-functional partners * Assess current content performance, community engagement, and SEO health * Identify immediate quick wins and establish team rhythms Month 2 – Build & Optimize * Develop and present a refreshed content and community strategy aligned to 2026 business goals * Implement streamlined processes for content planning, affiliate management, and community engagement * Launch website optimization and SEO improvement initiatives Month 3 – Execute & Scale * Roll out integrated content campaigns across owned channels * Demonstrate measurable improvements in organic traffic, engagement, or affiliate performance * Present a strategic roadmap for long-term content and community growth What We Offer * Competitive pay that reflects your experience and the impact you bring * Comprehensive benefits package, including health, dental, and vision insurance * 401(k) with employer match to support your long-term financial goals * Generous PTO and a flexible remote work environment that supports work-life balance * Exclusive perks through Ivim At Work, including discounts on Ivim services, wellness offerings, and products

Responsibilities

The Director of Content & Community will lead Ivim Health’s content strategy and community engagement across all owned channels. This role is responsible for building and scaling a high-performing content and community function that drives organic growth and patient engagement.