We’re looking for a visionary and strategic creative leader to guide the look, feel, and voice of Whitecaps FC. As Director, Creative & Content, you’ll lead the teams behind our video, content, and photography—bringing campaigns and stories to life across digital, social, broadcast, in-stadium, and beyond.
This is a high-impact role for a dynamic thinker who thrives on turning strategy into show-stopping creative. You’ll collaborate across the club to elevate the brand, connect with fans, and drive business results, all while inspiring a talented team to push creative boundaries. You’ll report to the VP, Marketing and oversee three direct reports as part of an 8-person creatively led team.

QUALIFICATIONS & EXPERIENCE

• Bachelor’s degree in Design, Marketing, Media, or a related field (preferred)
• 10+ years of experience in creative and content roles, including 7+ in a leadership position—ideally in sports, entertainment, or agency environments
• Proven ability to manage large-scale campaigns from concept to execution across video, design, and photography
• Expert-level knowledge of Adobe Creative Suite, video editing tools, and content workflows
• Deep understanding of digital and social platforms and how content performs across channels
• Strong creative judgment, leadership skills, and experience mentoring creative talent
• Analytical mindset with the ability to use data and insights to drive content strategy
• Bonus points for experience with motion graphics, live production, or photography
• Skilled at juggling multiple projects in a fast-paced, high-energy environment
• Budget management and resource planning experience
• Flexible, self-starting, detail-oriented, and endlessly curious
• Willingness to work non-traditional hours (evenings, weekends, holidays) as needed
• A collaborative spirit and passion for brand-building, storytelling, and sports culture

• Lead and mentor a multidisciplinary creative team producing top-tier video, design, and photo content
• Set and execute the club’s creative vision, ensuring consistent, brand-aligned storytelling
• Own the development of content strategies across digital, social, in-stadium, and broadcast channels
• Collaborate cross-functionally with Marketing, Partnerships, Ticketing, and Community teams to bring campaigns to life
• Direct creative output for brand campaigns, hype videos, promotional materials, presentations, and storytelling pieces
• Work with social and digital teams to optimize content for reach, engagement, and audience impact
• Drive ideation sessions and oversee annual strategic content planning
• Track creative performance and apply insights to improve future campaigns
• Manage production budgets, tools, equipment, and vendor relationships
• Stay ahead of creative trends, platform best practices, and emerging tech in sports and entertainment
• Align with MLS partners on league toolkits, creative guidelines, and content opportunities
• Ensure creative coverage for matchday presentation, partner needs, and broadcast advertising
• Foster a culture of innovation, collaboration, and continuous improvement