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Director, CRM Mktg Auto & Analytics at Emory Healthcare
Atlanta, GA 30345, USA -
Full Time

Start Date

Immediate

Expiry Date

02 Aug, 25

Salary

0.0

Posted On

03 May, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Business Analytics, Cloud Marketing, Data Analytics, Analytical Skills, Google Analytics, Communication Skills, Tableau, Information Technology, Marketing Automation, Data Science

Industry

Marketing/Advertising/Sales

Description
Responsibilities
  • Lead the strategy and management of CRM platforms and marketing automation tools (Salesforce Marketing Cloud, Eloqua, etc.), ensuring alignment with organizational goals and seamless integration with other marketing technologies.
  • Oversee the configuration, management, and optimization of automated workflows, audience segmentation, lead scoring, and customer journeys.
  • Ensure marketing automation systems are scalable, reliable, and capable of supporting business objectives, particularly in terms of patient engagement and service-line growth.
  • Work with cross-functional teams and internal Salesforce Center of excellence to ensure the development Marketings CRM roadmap aligns with institutional goals and best practices