Director, Destination Marketing Middle East & Africa at Hilton

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

19 Dec, 25

Salary

0.0

Posted On

20 Sep, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Leadership, Coaching, Commercial Skills, Analytical Skills, Creative Concepts, Media Direction, Communication Skills, Presentation Skills, Team Management, Agency Management, Budget Management, Digital Campaigns, Strategic Thinking, Relationship Management, Entrepreneurship, Data Analysis

Industry

Hospitality

Description

This is your opportunity to lead a high-performing regional marketing team and shape the future of travel across the Middle East & Africa. As Director of Destination Marketing, you’ll be the strategic powerhouse behind innovative campaigns, commercial growth, and unforgettable brand experiences. From building market strategies to developing future leaders, this role is about making bold moves and delivering measurable results — all while championing some of the world’s most exciting destinations. The Director will be responsible for building, leading, coaching and supporting the Middle East & Africa Regional Destination Marketing team. Crucial to this role is developing, driving, and executing the regional Marketing and eCommerce strategy in support of key destinations and ownership groups. What will I be doing? Responsibilities will include: • Developing strategy and approach for defined destination(s), customer segments and customer origin • Developing processes, communication standards and tools to ensure we are driving Marketing activity to meet revenue and share targets for defined destination(s) • Cultivating, building and leveraging in-market relationships to improve effectiveness of Marketing activities • Measuring and reporting on destination performance, communicating with in-market stakeholders • Supporting the storytelling of co-operative Marketing initiatives and digital performance to hotels, commercial teams and management companies • Holding budget responsibility for team level expenditures and approved Destination Marketing initiatives. People Management and talent development are also critical to this role. This will include ongoing staffing and hiring decisions. The Director will need to effectively lead a team spread across multiple physical locations with a mix of office-based and remote-based Team Members. The Director will be responsible for not only creating a high-functioning team with a positive culture, but also helping grow and develop our future leaders. They will be responsible for the recruitment, retention, management and development of their whole team, direct and indirect reports. Position Summary: • Ensure that each destination has a tailored annual Marketing plan, including offline and digital destination-specific campaigns throughout the year, leveraging national campaigns wherever possible and adapting to business needs as they arise. • Build, promote and execute destination marketing activity and perform campaign execution for assigned destinations. • Support performance of non-contracted leisure business by being accountable for commercial channel performance to the destination (including brand.com, CRM, Drive Radio, OTA, GDS). • Cultivate and leverage key in-market relationships, partnerships and resources, including those with key destination marketing organisations and travel authorities. • Conduct joint planning with hotels as appropriate to ensure tight integration, including scheduled destination-level Marketing meetings covering trends, insights and performance. • Provide support to all hotels in the destination to optimise their online and offline hotel presence, with a particular focus on growing book direct revenue and channel mix. • Ensure that all hotels in the destination benefit from the full range of corporate Marketing and digital services, including SEO, PPC, web retailing and social media. • Partner with colleagues in other primary and secondary destinations to build outbound source-market activity across markets. • Build and sustain an entrepreneurial and agile team culture. Direct reports: 2 x Senior Manager, 1 X Manager Destination Marketing What will I be doing? Required Skills and Experience: • Ability to influence and effectively collaborate with multiple stakeholders at SVP level • Strong leadership and coaching skills • Strong commercial and analytical skills with the ability to drive business performance • Demonstrable experience in forming creative concepts and articulation of these through concise creative briefs. • Experience in directing media and creative agencies both in-house and external. • Excellent communication and presentation skills with Proficiency in presenting regular business reviews and performance updates to Executive level leaders • Strong experience in managing a team of Senior Manager(s) • In depth experience of presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations. • Experience in leading and managing agency relationships and agency performance • Leadership and delivering partnership campaigns • Experience of managing budgets and PNL. • Experience of working across Multiple regions • Experience in delivering creative and innovative digital campaigns, products, plans for multiple destinations. • Strategic leadership and timely delivery of innovative revenue related projects in excess of $1 million per region not limited to Digital Marketing Campaigns • In depth knowledge of Omni-channels • Extensive experience of integrated marketing strategy or digital marketing experience and eCommerce experience. • Highly proficient in reviewing data, manipulating data, and developing insights • Strategic thinking and decision-making skills • Takes accountability • Relationship management skills • Entrepreneurship/selling ability • Proficient in MS Office Suite. • Strong people management experience at Senior Manager level • Extensive knowledge of integrated marketing strategy or digital marketing experience and eCommerce experience. • Extensive experience reviewing data, manipulating data, and developing insights • Extensive experience presenting findings (story-telling) to internal and/or external customers and providing strategic recommendations What will it be like to work for Hilton? Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day. And, our amazing Team Members are at the heart of it all! #LI-CT1

Responsibilities

The Director will develop and execute the regional Marketing and eCommerce strategy for key destinations while leading a high-performing marketing team. Responsibilities include building market strategies, measuring performance, and cultivating in-market relationships to drive marketing effectiveness.