MISSION AND VISION STATEMENT

For 60 years, Pets In Need (PIN) has provided animals with loving care and lasting homes; partnered with communities striving to do the same; and to advance our no-kill policies and legacy. Our Vision is for animals to live in welcoming communities where they and their human companions are treated with care and compassion.

SUMMARY

Pets In Need seeks an experienced fundraising and marketing professional to partner with the CEO and Board to develop the strategy and grow capacity for proactive and sustained contributed revenue. Pets In Need anticipates the launch of a Comprehensive Campaign to enhance their operations over the coming years, and this is a significant opportunity for a fundraising professional to make a significant mark on the organization.
As the designated animal service provider for three high-capacity Peninsula cities, and through our operation of two established regional facilities, Pets In Need is exceptionally well-positioned among donors and prospects interested in funding animal welfare.

EXPERIENCE AND QUALIFICATIONS

The successful candidate will be an animal lover who is passionate about Pets In Need’s mission and compelling in their communication of its vision. Additionally:

• Bachelor’s degree and successful Development experience in the non-profit sector, as demonstrated by 5 to 8 years of related experience; possibly a combination of education and experience.
• Substantial fundraising experience within a high-performing organization that includes a successful track record of personally raising gifts from individuals or institutional sources; demonstrated success soliciting six-figure major gifts.
• Broad-based knowledge of various development activities including direct solicitations, online giving, social media, direct mail, proposal and grant development, planned giving, capital campaigns, event planning and management; practical experience in using data to manage the fundraising process, enhance donor cultivation and drive fundraising priorities. CRM experience required and an understanding of Salesforce would be a plus.
• Substantial knowledge of and ability to impart effective development and marketing practices; holds team and self accountable for reaching and exceeding targets.
• Demonstrated success with bold communications and marketing strategies and tactics including short-and long-term planning, measurement and reporting; campaign and content development; audience identification and engagement; social listening.
• Experience developing qualitative and quantitative measures to track development and communications impact.
• A good listener and strategist; comfortable receiving input from many sources; and able to analyze and formulate disparate information into a sound, well-organized plan.
• Extroverted and fearless: derives energy from connecting with individuals, aligning the case for support, creating opportunities for engagement and building enthusiasm for PIN.
• Superior written and oral communication skills with exceptional attention to detail and the ability to articulate a compelling case for programs.
• Sophisticated interpersonal skills with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations.

The compensation range for this position is $150,000 - $185,000 and is negotiable. Higher compensation will be considered based on experience. This position is full-time, regular and the schedule is negotiable and may be a combination of onsite and remote, with the potential for some evenings and weekends

ESSENTIAL DUTIES

As a member of the senior leadership team, the role reports to the CEO and will have the resources to elevate alean but scalable team. The role will work closely with the CEO and Board on strategy and through their fundraising and marketing efforts will bring expertise, best practices and inspiring leadership to Pets In Need.
In collaboration with the CEO and Board, the Director will create a fund development strategy that includes donor segmentation, processes for moves management, objectives for individual and institutional fundraising, events and planned giving, and related success metrics. The Director has direct oversight for contributed revenue and will place emphasis on the identification, cultivation and stewardship of new and existing donors, corporations and foundations. The Director will be a hands-on, fearless, energetic fundraiser who will spend time in the community developing strategically important relationships. They will also provide inspiring, transparent leadership and management to the Development and Marketing staff, thus ensuring the team is focused, results-driven, and accountable.

ONGOING RESPONSIBILITIES INCLUDE:

• Manage and personally engage in solicitation and stewardship activities in collaboration with the CEO, Board and other staff; provide leadership and coaching to assist others in their fundraising success.
• In collaboration with the CEO and HR Director, recruit staff with appropriate balance of skills and experiences and regularly review performance; provide professional development and training opportunities to cultivate staff skills and professionalism; establish work plans, performance objectives, goals, and metrics.
• In collaboration with the CEO, Director of Finance and Board, establish KPIs and processes for budget and impact projections and course correction; prepare and manage annual budget for the Development department.
• Collaborate with the CEO, Director of Medical Services & Behavior and Director of Operations to envision and expand annual growth for mission fee-for-service programs, community medicine, and Access to Care.
• Oversee the production of fundraising and donor-cultivation events: manage all aspects including logistics; secure sponsors and community partners, develop programs and secure speakers; coordinate day-of logistics; ensure marketing for events is targeted and compelling.
• Lead staff and consultants in communications/marketing strategy and production for digital and print marketing/communications efforts including web, social, advertising, direct mail, signage, apparel, swag and other needs as applicable.
• Elevate strategy for direct marketing and outwardly facing materials; understand PIN’s initiatives and develop stories/scripts on the impact of donors’ gifts. Expand the public’s awareness of PIN, its mission, values, outcomes and stories through consistent, effective, integrated digital and print communications; plan and execute special events that promote the organization and its mission. Support adoptions and animal pathways through proactive marketing campaigns.
• Manage the activities of the PIN Development and Marketing Committee, including organizing meetings of the Committee; use members to carry out the established fundraising and marketing action plans; and identify, recruit and train new volunteer leaders.
• Manage internal communications on behalf of the leadership team to keep staff informed, engaged, and aligned—crafting updates, coordinating announcements, and maintaining consistent communication channels across the organization.