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Job Category
Marketing & Communications
Job Details

ABOUT SALESFORCE

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
The Director, Digital Audience Strategy for ANZ is the custodian of our Digital audience experience, responsible for shaping a cohesive and compelling journey across Salesforce’s Australia and New Zealand (ANZ) web and email channels. This pivotal leadership role sits within the ANZ Field Marketing team and will own the integrated strategy for attracting, engaging, and converting our target audiences.
You will be a strategic leader, moving beyond channel management to focus on holistic audience growth. This involves driving our regional web presence, architecting our email marketing strategy, and ensuring every digital touchpoint is optimised for user experience and business impact. You will lead a team of web and email specialists, manage key agency relationships, and collaborate extensively with local and global stakeholders to achieve our marketing objectives.

SKILLS AND EXPERIENCE:

• Proven experience in a senior digital marketing leadership role, with a strategic focus on both web platforms and email marketing strategy.
• Demonstrated success in developing and executing integrated digital strategies that drive audience growth and achieve business objectives.
• Deep expertise in Search Engine Optimisation (SEO) and a strong understanding of modern content marketing principles.
• Proficiency with enterprise-level CMS tools and Marketing Automation platforms.
• Strong analytical skills with hands-on experience using tools like Google Analytics and experimentation platforms (e.g., Optimizely).
• Exceptional stakeholder management and communication skills, with a demonstrated ability to simplify complex technical information for non-technical audiences.
• Proven experience managing teams and external agencies to deliver high-quality results.
• Familiarity with the Salesforce ecosystem is highly advantageous.
  At Salesforce we encourage applications from Aboriginal and Torres Strait Islander peoples. Salesforce Australia is committed to walking together with the Traditional Custodians of this land, Australia’s First Nations peoples, as we forge a path to reconciliation. Please see our Reconciliation Action Plan for more information.
  Unleash Your Potential
  When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best , and our AI agents accelerate your impact so you can do your best . Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
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  Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.