QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, Digital Media, or related field (Master’s preferred).
• 8+ years of experience in digital growth strategy, digital marketing, or related roles with demonstrated success in driving user acquisition and engagement.
• Experience managing complex digital ecosystems with multiple platforms and stakeholder groups.
• Strong analytical skills with proficiency in digital analytics tools (e.g., Adobe Analytics, Google Analytics).
• Proven leadership skills with ability to inspire cross-functional teams and manage through ambiguity.
• Excellent communication skills, able to convey complex ideas to technical and non-technical audiences.

PREFERRED SKILLS:

• Background in public safety, telecommunications, or mission-critical service industries is a plus.
• Familiarity with front-end technologies and digital product development lifecycle.
• Expertise in data-driven marketing, growth hacking, and customer journey mapping.

ROLE OVERVIEW:

The Director of Digital Growth for FirstNet will lead the end-to-end digital experience strategy to engage and grow the FirstNet user base. This role will focus on optimizing digital touchpoints to deliver a seamless, mission-critical customer journey that supports the unique needs of public safety professionals. The ideal candidate is a strategic digital growth leader with a deep understanding of digital marketing, user experience, and data-driven growth strategies in complex, high-stakes environments.

KEY RESPONSIBILITIES:

• Develop and execute a comprehensive digital growth strategy for the FirstNet digital ecosystem, including web, mobile, and app platforms.
• Own the end-to-end digital customer journey for FirstNet, ensuring it meets the unique requirements of public safety users.
• Lead cross-functional collaboration across marketing, product, technology, and customer experience teams to drive digital initiatives that increase adoption, engagement, and retention.
• Utilize data analytics and user insights to identify growth opportunities and optimize digital campaigns and experiences.
• Oversee digital content strategy, UX/UI enhancements, and digital marketing integrations tailored to the FirstNet audience.
• Champion a customer-centric approach with a focus on mission-critical reliability and accessibility.
• Monitor key performance indicators (KPIs) related to digital growth, user engagement, and conversion metrics, adjusting strategies to meet evolving goals.
• Stay current on industry trends, emerging technologies, and public safety communications needs to continuously innovate the digital experience.