Director Digital CX Intelligence (m/f/d) at REPA Deutschland GmbH

Feldgeding, Bavaria, Germany -

Full Time

Start Date

Immediate

Expiry Date

30 Sep, 26

Salary

0.0

Posted On

02 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Analytics, Customer Journey Analytics, UX Research, Conversion Rate Optimization, Behavioral Analysis, KPI Framework Development, Stakeholder Management, Executive Reporting, Data-Driven Decision Making, Usability Testing, Customer Segmentation, Performance Measurement

Industry

Wholesale

Description

Company Description We are REPA Deutschland GmbH, part of the REPA Group - Europe's leading distributor of spare parts for the catering industry, commercial kitchens, refrigeration technology and more. With over 95,000 items from more than 2,000 manufacturers, we offer the largest range on the market. Our 6 warehouses in Europe, 9 locations and over 1,000 employees guarantee fast and reliable service. Our affiliation with Parts Town, the American market leader in high-tech spare parts distribution, gives us even more power. Together we ensure that everything runs smoothly - whether it's a coffee machine, refrigerator or combi-steamer. Work location: Bergkirchen | From the end of 2027: Unterschleißheim In this role you lead REPA’s Digital Customer Experience Intelligence capability, providing the insights, data, customer understanding and analytical frameworks required to continuously improve customer experience, conversion, growth and operational efficiency across the entire Find It, Get It and Fix It journey. The role serves as REPA’s center of excellence for customer intelligence, digital analytics, UX research and conversion optimization. It is responsible for transforming customer behavior, digital interactions, transactional data and operational signals into actionable recommendations that support REPA’s digital growth strategy, customer experience roadmap and commercial objectives. As the organization’s leading expert in customer behavior and digital performance, this role ensures that strategic and operational decisions are grounded in evidence, customer needs and measurable business impact. The Director Digital CX Intelligence creates transparency across customer journeys, identifies opportunities for improvement and enables data-driven prioritization of investments across digital channels and platforms. Job Description Customer Journey Intelligence Build a holistic understanding of customer behavior across digital touchpoints Identify friction points, customer needs, behavioral patterns and experience gaps Develop customer segmentation, journey analytics and intent-based insights Establish customer journey measurement and experience KPIs Translate insights into prioritized business recommendations Conversion & Performance Optimization Lead conversion optimization and experimentation initiatives Identify opportunities to improve conversion, search performance and engagement Quantify sales leakage, abandonment and journey inefficiencies Measure business impact of digital initiatives and platform enhancements Support prioritization based on customer and commercial value Customer Data & Analytics Develop customer intelligence capabilities across web, commerce, service and support channels Define KPIs, reporting standards and analytical frameworks Partner with Data and Technology teams to leverage customer and transactional data Deliver dashboards and executive reporting to support decision making Promote data-driven decision making across Digital Customer Experience UX Research & Customer Experience Lead UX research, usability testing and customer feedback programs Generate insights that inform design and platform improvements Partner with UX/UI teams to improve usability and customer satisfaction Validate concepts, features and journey improvements before implementation Ensure customer needs remain central to digital experience decisions Governance & Collaboration Establish common customer experience metrics and reporting standards Create transparency on customer experience performance across REPA Partner with Digital CX Strategy, Customer Operations and eCommerce Platform teams Collaborate with Marketing, Customer Service, Sales, Business Units and Technology teams Act as a trusted advisor on customer behavior, digital performance and optimization Qualifications Required Experience Leadership experience in Digital Analytics, Customer Insights, eCommerce Analytics or Digital Customer Experience Expertise in customer journey analytics, behavioral analysis and UX research Strong background in web analytics, conversion optimization and performance measurement Experience developing KPI frameworks, dashboards and executive reporting Ability to translate complex data into actionable business recommendations Proven stakeholder management and influencing skills Experience working across multiple countries and business units Preferred Technology Landscape Experience with modern digital analytics, customer experience, and business intelligence ecosystems, including tools such as Google Analytics, Adobe Analytics, Power BI, Looker Studio, Tableau, Contentsquare, Hotjar, and UserTesting. Familiarity with CRM and Customer Data Platforms (CDPs), Voice of Customer solutions, A/B testing and experimentation platforms, UX/UI design tools, as well as AI-powered analytics and insight generation solutions is highly desirable. Additional Information In addition to a secure job in an internationally successful, fast-growing and family-friendly group of companies, you can also expect: Attractive remuneration package including Christmas and vacation pay 30 days vacation Hybrid working model with flexible working hours and flexitime account in a 40-hour week Company pension scheme Canteen with subsidized lunch Team member appreciation Individual training and development opportunities Casual dress code Regular employee events Employees recruit employees-bonus Corporate benefits Job ticket Free employee parking spaces All the traditional benefits like health insurance, paid time away while you re-energize – don’t worry, we’ve got you covered REPA welcomes diversity and is an equal opportunities employer. All qualified applicants are considered regardless of race, religion, skin color, national origin, gender, age, sexual orientation, gender identity or disability. Do you have questions? We will be happy to answer them! Please send an e-mail to Nadine: [email protected]. Have we sparked your interest? Then apply today! We look forward to receiving your online application. :-) Department: Digital & E-Commerce

Responsibilities

Lead the Digital Customer Experience Intelligence capability to provide data-driven insights and analytical frameworks for improving customer journeys and conversion. Transform digital interactions and transactional data into actionable recommendations to support growth strategies and operational efficiency.