Director, Digital Fundraising at the Canadian cancer society

St. John's, Newfoundland and Labrador, Canada -

Full Time

Start Date

Immediate

Expiry Date

05 Oct, 26

Salary

118000.0

Posted On

07 Jul, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Fundraising, Donor Acquisition, Strategic Planning, Data Segmentation, Financial Management, Staff Management, Direct Response Marketing, Omnichannel Conversion, Project Management, Analytical Skills, Budget Management, Stakeholder Collaboration

Industry

Non-profit Organizations

Description

Job Title: Director Digital Fundraising Vacancies: This posting is for (1) current vacancy Location: Vancouver, BC | Ottawa, ON | Calgary, AB | Halifax, NS | St John's, NL | Kelowna, BC| Prince George, BC | Hamilton, ON | Montreal, QC | Quebec City, QC (Detailed office location information can be found by visiting this link: https://cancer.ca/en/contact-us) Work Model: Hybrid Work Model Salary Band: 8 ($100, 000 - $118,000 CAD) HELP SHAPE THE FUTURE OF CANCER CARE IN CANADA The Canadian Cancer Society works tirelessly to save lives, improve lives and drive collective action against cancer. Together with patients, volunteers, donors and communities across the country, we raise funds to invest in transformative cancer research, we provide a caring support system for everyone affected by cancer and we advocate to governments to create a healthier future for all. It takes a society to take on cancer – and the Canadian Cancer Society is leading the way MAKING AN IMPACT Reporting to the Vice President, Mass Marketing, the Director, Digital Fundraising will lead the digital annual and monthly giving portfolio including overseeing all conversion strategies for new and existing online revenue grow activities. The role will also oversee the end-to-end digital acquisitions and email segment conversion strategy within a test and scale methodology to achieve the five-year online growth goals. The successful candidate will work collaboratively across the organization with various operating teams to implement new online product and segment conversion strategies to increase the lifetime value of supporters and advance the Canadian Cancer Society’s mission. This position is ideal for a seasoned digital marketing and fundraising professional who enjoys building, leading and developing a highly motivated data-driven team, and thrives in a multi-faceted, results-oriented, and dynamic environment where one must elevate the digital-first mindset while managing in the realities of today. WHAT YOU’LL BE DOING: 1. Strategic Growth and Donor Acquisition * Work closely with the Vice President, Mass Marketing to execute the five-year growth plan with a focus on growing net-new donor acquisitions. * Build and manage new donor acquisitions budgets and liaise with performance/creative teams to operationalized search AI/Max tools and demand gen product/audience testing strategies. * Design and lead cost-effective pilots to renew and retain online Monthly and Annual giving segments. * Oversee and lead conversion strategies and omnichannel conversion testing to grow giving. 2. Digital Fundraising Optimization * Optimize existing digital flagship product offers and drive data-driven email strategies to renew, retain, upgrade, and convert existing donors to giving online within the integrated campaign framework. * Reimagine the email solicitation and omnichannel offer delivery through predictive targeting and optimized offer delivery. * Develop and manage the digital (revenue) fundraising roadmap and optimization plan. * Build a digital/mobile first departmental mindset and capacity to grow online giving. * Continually measure and report digital fundraising activities to scale actionable insights. * Monitor external digital marketing and e-Commerce to drive innovation and business increase revenue. * Ensure the organizational data, technology and privacy policies are enforced. 3. Operational Management and Collaboration * Protect the brand and deliver a best-in-class donor-centric experience measured through conversion, cost per acquisition, cost per dollar raised, revenue per user, retention, satisfaction, net-promoter score, and offline attribution. * Manage the operating revenue and expense budgets and ensure cost of fundraising targets are met. Manage consultants, agencies, and digital partners to support product, channel, segment, program, and campaign integration. * Work collaboratively with internal and external partners to elevate segment and platform conversion pilots to grow lifetime value. Share and leverage digital fundraising best practices to grow online donations. 4. Staff Management Responsibilities * Lead a team of four including retaining, recruiting, building capacity, and engaging staff and business partners to achieve the departmental and divisional strategic five-year revenue priorities. * Provide support and direction in the development, alignment, and accomplishment of digital fundraising objectives through ongoing weekly team meetings, one-on-one status meetings, performance feedback, recognition, and coaching. * Provide a safe and healthy work environment for team members and relevant stakeholders. 5. Others * Foster a high-performance culture that leverages the unique talents and strengths of each member while encouraging their growth and development. * Champion CCS as a hero in the face of cancer. * Contribute to our culture of diversity, inclusion, belonging and equity (DIBE) by ensuring that all staff feel represented, valued, and heard across all aspects of their identity, including gender, age, religion, ethnicity, nationality, race, and sexuality. * Other duties as assigned QUALIFICATIONS: * Post-graduate education in digital marketing, direct response or mass-marketing with a focus on online revenue and retention objectives. * A minimum of 10 years’ experience with a strategic focus or combination of digital and revenue-focused experience, preferably in the not-for-profit sector. * Exceptional digital fundraising track record of success in conceptualizing and implementing innovative strategies and campaigns, with a focus on diversifying the product and segment mix while optimizing channel conversion and revenue per user/visit. * Professional presence with excellent communication, exceptional presentation skills, and proven experience driving digital growth and data-driven decisions. * Exceptional leadership skills with a proven track record to inspire, motivate and develop team members. * Demonstrated skills in direct marketing, direct response, strategic planning, data segmentation, product development, and monetizing segment/digital offerings. * Exceptional organizational, project management and analytical skills with the ability to multi-task in a fast-paced environment. * Strong financial management experience and oversight of the profit and loss statement for online revenue. * Excellent sector knowledge and understanding of the Canadian not–for–profit digital landscape. * Strong collaboration, prioritization and negotiation skills. * Advanced level of proficiency in digital content and asset management, data segmentation, Salesforce, Marketing Cloud, Tableau, and MS Office an asset. * Bilingualism (French/English) is highly preferred, with French being an asset due to the organization’s nationwide operations and the need for effective communication across various regions. * A team player who values an environment of open communication and collaboration * Others may apply WHAT YOU CAN EXPECT FROM US CCS provides impactful opportunities to transform the lives of Canadians affected by cancer. We are devoted to creating an inclusive workplace that celebrates diverse experiences and skills, encouraging all qualified candidates to join us. Our inspiring culture is rooted in our core values and commitment to meaningful change: COURAGEOUS UNITED CARING RIGOROUS We offer a competitive salary, excellent benefits, including paid parental leave, family sick time, and health insurance—and a fulfilling work environment where your efforts make a meaningful impact daily. COME AS YOU ARE At CCS, we celebrate individuality and the strength of diversity. We are committed to fostering an inclusive and equitable workplace that empowers everyone. We encourage applications from all qualified candidates, including those from equity-deserving groups such as BIPOC, 2SLGBTQI+ communities, individuals with disabilities, veterans, and others who contribute to the richness of our organization. Together, we unite Canadians to shape the future of cancer care. HOW TO APPLY: Qualified candidates are invited to submit their resume, cover letter and salary expectations by July 20th, 2026. We thank all candidates for their interest and advise that only those selected for an interview will be contacted. OTHER INFORMATION: CCS is dedicated to employment equity and encourages applications from all qualified candidates. In accordance with the local provincial Accessibility Act, accommodation will be provided as requested throughout the recruitment process. We want to make the interview process a great experience for you! Please note that in keeping with the mandate of CCS to model and promote healthy lifestyles, employees are not permitted to smoke in or about CCS premises or while carrying out CCS business. Privacy Disclosure We collect your personal information through forms, by phone or in person to evaluate your candidacy for the role(s) you have applied for, to contact you regarding your candidacy, and to generate recruitment-related reports. If selected for a position at CCS the information provided will be used for the purposes of pre-employment checks and added to your employee file. We may share your personal information with third parties, including recruitment consultants, within or outside your province or territory or outside Canada to carry out the purposes identified above, or as required by law. We may contact you by mail, email, phone or text. You can exercise your right to access your information or have it corrected, unsubscribe from communications or withdraw your consent by selecting these options within the ADP system, or by contacting privacy@cancer.ca [privacy@cancer.ca]. For more information about our privacy practices, visit cancer.ca/privacy. AI Disclosure We are committed to transparency and, the responsible use of technology in our hiring process. Artificial intelligence (AI) tools may be used to assist with certain administrative or screening tasks; however, all hiring decisions are made by people. We review and approve AI-assisted outputs to ensure fairness, accuracy, and alignment with our values. For more information about our privacy practices, visit cancer.ca/privacy [https://cancer.ca/privacy]. CONNECT WITH US: LinkedIn [https://www.linkedin.com/company/canadian-cancer-society] | Facebook [http://www.facebook.com/CanadianCancerSociety] | YouTube [http://www.youtube.com/user/CDNCancerSociety] | Bluesky [https://bsky.app/profile/cancersociety.bsky.social] #IND #LI-B1 #LI-HYBRID

Responsibilities

Lead the digital annual and monthly giving portfolio to drive new and existing online revenue growth. Oversee digital acquisition strategies, email segment conversion, and the management of a data-driven team to increase supporter lifetime value.