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JOB SUMMARY

Reporting to the Associate Vice-Principal, Marketing & Brand, the Director, Digital Marketing and Analytics plays a key leadership role in advancing digital maturity and consistency across Queen’s. This position champions the development and adoption of digital best practices, including analytics, digital quality standards, and the responsible integration of AI. By developing shared frameworks, providing expert guidance, and enabling access to self-serve tools, the Director supports marketing and communications teams across faculties and units in strengthening the collective digital capacity of the university. The role focuses on building strategic partnerships that enhance institutional effectiveness, contributing to Queen’s reputation and visibility in an increasingly competitive digital landscape.
The Director also provides strategic leadership in digital engagement, analytics, and innovation across Queen’s University. The incumbent oversees enterprise-wide digital marketing standards and plays a central role in championing AI integration, supporting experimentation, and enabling insight-driven decision-making through shared digital tools and frameworks.
The Director leads a small team and works collaboratively with peers across University Relations and campus partners to ensure alignment with brand strategy, institutional goals, and evolving digital trends. While the role is primarily strategic, the successful candidate must be comfortable regularly shifting between high-level strategic oversight and hands-on tactical execution. This includes leading digital strategy discussions and actively engaging in detailed activities such as analytics and implementation tasks. The successful candidate will demonstrate a commitment to equity, diversity, inclusion, and accessibility, and will foster a team culture that reflects these values in both workplace practices and outward-facing digital strategies.

REQUIRED QUALIFICATIONS:

• University degree in marketing, analytics, business, or a related field. A graduate degree is considered an asset.
• Eight (8) to ten (10) years of progressive experience in marketing technology or digital marketing, including at least five (5) years with a primary focus on analytics, owned (organic) media, quality assurance, or digital experimentation.
• Proven experience in planning, executing, and optimizing multi-channel digital campaigns with measurable outcomes.
• Demonstrated success using analytics to inform decision-making, and experience with platforms such as GA4, SiteImprove, and PowerBI.
• Experience in team leadership, including performance management, coaching, and supporting equity-driven workplace culture.
• Consideration will be given to an equivalent combination of education and experience.

SPECIAL SKILLS:

• Demonstrated ability to develop and implement institution-wide digital marketing strategies. Balances strategic vision with operational execution to achieve measurable outcomes across complex, matrixed environments.
• Exceptional analytical and critical thinking skills with the ability to synthesize performance data and marketing analytics into clear, actionable insights that drive decisions. Capable of building and supporting a culture of data-informed marketing.
• Proficient in evaluating and applying emerging technologies such as AI-powered analytics, automation tools, and experimentation platforms to marketing challenges. Maintains awareness of trends and proactively assesses opportunities for innovation.
• Excellent written and verbal communication skills. Able to distill complex technical concepts into language appropriate for a wide variety of audiences. Demonstrates tact, diplomacy, and professionalism when navigating campus partner relationships.
• Demonstrated core competency in EDII, including a commitment to inclusive workplace practices, equitable digital engagement strategies, and fostering environments where diverse perspectives are valued and supported.
• Strong organizational and planning skills. Ability to manage multiple concurrent priorities while delivering high-quality, timely results. Apply structured project management approaches to both team-level and cross-campus initiatives.
• Skilled in navigating organizational transformation. Able to lead teams and partners through process, technological, or cultural change with clarity, confidence, and resilience.
• Experienced in guiding the adoption of new tools, technologies, and workflows to drive innovation and align with evolving institutional priorities.
• Demonstrated ability to work collaboratively with campus partners at all levels. Capable of building consensus and advancing initiatives through influence, not authority.
• Proven ability to develop talent through active coaching, regular feedback, and creating learning opportunities aligned with individual development goals.
• Strong understanding of higher education priorities and how digital marketing advances institutional goals. Uses this perspective to guide decisions and manage resources effectively.
• Maintains a high level of accuracy in all aspects of work, including data quality, compliance with brand and accessibility standards, and performance reporting.