Director, Digital Marketing & Loyalty

at  WillowTree

WHO WE ARE

WillowTree is a leading digital consultancy that partners with the world’s most admired brands to orchestrate winning experiences across the customer journey. Experiences that are personalized, on-brand, and consistent across channels and platforms. Experiences that can both drive customer delight and reduce operating costs.
Our services include digital strategy consulting, product development, brand and experience design, digital marketing, and data and AI services. WillowTree’s client roster spans industries and growth stages, including T-Mobile, Marriott, Allianz, Dexcom, PepsiCo, Brightline Trains, Synchrony Financial, Domino’s, and Dairy Queen. Check out how we have impacted our clients’ digital portfolios over the years.
In January 2023, WillowTree was acquired by TELUS Digital Experience (Symbol: TIXT), a leading provider of next-generation digital customer experience (CX) solutions for global and disruptive brands. The combined firm brings an unparalleled ability to deliver seamless, trusted, digitally-enabled experiences across any channel a customer might choose — including mobile apps, websites, voice UI, chatbots, email, customer service agents, and retail associates.

BUSINESS DEVELOPMENT AND SALES SUPPORT

• Sales Enablement: Work with the sales team to pitch digital lifecycle marketing and loyalty services to prospective clients, providing expertise and insight into the division’s capabilities (especially Braze and Salesforce).
• Proposal Development: Guide the creation of proposals, ensuring they highlight the division’s strengths and align with the client’s needs and objectives.
• Revenue Growth: Set and achieve revenue targets for the digital marketing division, seeking new business opportunities and identifying areas for profitable growth.

MARKETING CONSULTING EXPERIENCE:

• 10+ years of relevant leadership and team management experience within a top-tier management consultancy or global and publicly traded enterprise (VP, Director, Senior Director-Level) with a focus on digital marketing, lifecycle marketing, product marketing, and/or loyalty program management
• Leadership over line of business for mid-size to large consultancy (ie: Office, industry, etc.)
• Leadership experience in marketing / CRM consulting, project management, and executive partnerships
• Clear and tested experience in leading cross-functional teams and managing P&L responsibilities
• Familiarity with emerging trends, best practices, and advancements in Marketing
• Track record of being a dynamic decision-maker and having adaptiveness in a quickly changing environment

QUALIFICATIONS

• Deep experience in a digital marketing professional services agency or consulting firm engaging with F500-level client accounts
• Strong leadership and people management skills paired with experience leading multi-disciplinary teams
• Minimum 10 years working with digital marketing engagement strategy and lifecycle messaging (website development, CRM, analytics, data management)
• Minimum 5 years working with products within the Adobe Marketing Cloud, Braze, and other MarTech ecosystems
• Track record of success in driving revenue growth in the Marketing Services industry
• Deep understanding of the digital marketing landscape, including trends, technologies, and platforms (Braze + Adobe critical)
• Ability to develop strong relationships with clients by gaining trust and repeated successful delivery of expectations