ABOUT PUTTSHACK:
Puttshack is an upscale, tech-infused mini golf experience that appeals to everyone. More than just indoor mini golf, Puttshack leans on its ground-breaking technology to elevate the game while also serving world-class food and full bar in a cool environment. The Puttshack experience is really all about having fun - and doing something fun - together.
Our Purpose: To bring everyone in to play.
Our Vision: To be the universal answer to the question ‘Where should we get together?’
Our Mission: To create lasting memories for people of all generations through a shared, world-class entertainment experience.
POSITION SUMMARY:
Reporting to the CMO, Puttshack is seeking a fun, highly organized, and data-driven leader to define and execute our end-to-end digital marketing strategy. This role will be a key player in driving business growth by optimizing the full-funnel guest experience across paid media, CRM/loyalty, SEO, and website. This role requires a strategic visionary who can translate data into actionable insights, lead a small team, and orchestrate cross-functional initiatives to deliver strong ROI and enhance our guest experience.
Hybrid: In-office (River North) three days per week
REQUIRED SKILLS AND EXPERIENCE:
- 8+ years of progressive digital marketing experience with demonstrated ownership of multi-channel strategy and P&L-aligned outcomes in consumer, F&B, or entertainment; multi-unit/location experience strongly preferred.
- BS/BA in Marketing, Business, or a related field (advanced degree or relevant certifications a plus).
- 2+ years leading and developing high-performing teams; proven ability to set goals, coach, and manage performance.
- Deep hands-on expertise with GA4, Google Ads, Tag Manager, SEO fundamentals, and basic HTML/CMS; fluency in building dashboards and translating insights into action.
- Proven success designing and optimizing full-funnel programs across paid search/social, programmatic, and organic; rigorous test-and-learn mindset with A/B and multivariate experimentation.
- Lifecycle/CRM proficiency (email, SMS, marketing automation) leveraging first-party data for segmentation, personalization, and measurable lift in repeat visits and revenue.
- Strong command of attribution and measurement frameworks (e.g., MMM/MTA, incrementality), KPI setting, and ROI optimization; comfortable with budgeting, forecasting, and pacing.
- Experience managing agencies and martech vendors (contracts, SOWs, performance SLAs) and evaluating new tools/capabilities.
- Partner-oriented leader with a track record of cross-functional collaboration (Brand/Comms, Tech, Ops, Finance) to ship roadmaps and improve guest/user experience.
- Exceptional attention to detail, organization, and project management; strong problem-solving plus clear written and verbal communication.
- Working knowledge of data privacy and consumer protection standards relevant to digital marketing (e.g., CAN-SPAM, TCPA, GDPR/CCPA implications) and consent management best practices.
- Travel may be required to support business needs/projects
- This position must pass a post-offer background check.
PREFERRED SKILLS & EXPERIENCE
- Experience with ESP/SMS platforms, CDPs, and audience management; comfort with basic SQL or BI tools (Looker/Tableau/Power BI) for analysis.
- Programmatic/DSP management experience and familiarity with retail media or local store marketing for multi-unit businesses.
- Familiarity with tag governance, data layer best practices, and server-side tagging.
- Experience developing executive-ready reporting cadences and narratives that tie marketing performance to business outcomes.
PHYSICAL REQUIREMENTS:
- Physical activities on a continuous basis, sit at desk for a long period of time; frequent use of telephone/video conferencing and write or use a keyboard to communicate through written means.
- Some walking and lifting, up to 25 lbs. may be required.
- The noise level in the work environment is typically low to moderate.
- The physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions and responsibilities of this job.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions and responsibilities.
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