Overview:
Concord is the independent, worldwide leader in the development, management and acquisition of sound recordings, music publishing, theatrical performance rights and narrative content.
Headquartered in Nashville with additional offices in Los Angeles, New York, London, Berlin, Melbourne and Miami, Concord also has staff in Auckland, Sydney, Tokyo and Toronto. The Company’s catalog consists of more than 1 million songs, composed works, plays, musicals and active recordings which are licensed in virtually every country and territory worldwide.
Concord’s KIDZ BOP label is a leader in children’s music IP and its Digital Marketing team create and manage the media, data, and CRM initiatives that drive brand awareness.
As the Director of Digital Media Buying & Marketing you’ll be the foremost expert on paid media. By staying up to date on the latest platform-specific updates as well as new advancements and technology within the advertising space, you will keep KIDZ BOP on the forefront of paid media innovation. You will manage the label’s first-party data and develop strategies to effectively reach our audiences. The position reports to and works under the general supervision of the Vice President of Marketing.
Responsibilities:

• Lead paid media campaign planning and execution globally including defining KPIs, managing and tracking seven-figure annual budget allocation, result measurement, and reporting
• Work closely with Concord Data and Stream teams to evaluate campaign performance in real time, optimize results and drive revenue
• Coordinate deployment of multiple – sometimes concurrent – campaigns, ensuring all assets, copy and targeting is optimized to platform and goals
• Lead CRM, SEO and data strategies
• Support VP of marketing on business development projects related to OTT and gaming
• Discover and internally communicate upfronts/newfronts learnings and other new advancements and technology in the paid media, gaming and social space
• Surface and present media opportunities to executive team
• Own relationships with external agency partners. Continuously evaluate agency performance, monitor ROI, and recommend adjustments to executive team
• Evaluate and advise media sales teams for partnerships and applications
  Qualifications: